Can Ireland Learn From Scotland's Plans For Marine Tourism Growth?

Q: Give examples of marine leisure tourism?

Sports: sailing, surfing, diving and fishing Heritage: Unesco coastal villages, archaeological sites of interest, biospheres and historical points of interest Arts: coastal museums, art galleries, museums, wrecks Education: Eco-tourism, field courses, NGOs. Food: Seafood restaurants, Seafood festivals

Can Ireland Learn From Scotland's Plans For Marine Tourism Growth?

20th November 2015

MacDara Conroy

The 800–berth Dun Laoghaire Marina is a major tourism resource for the east coast port. Yachtsmen visit Ireland's largest marina from all over the world

#Tourism - Ireland is lagging behind our Scottish neighbours when it comes to strategy for growing marine tourism.

That's according to Dun Laoghaire Marina, which today (Friday 20 November) tweeted on the impending announcement in Edinburgh of a five-year action plan to grow Scotland's marine tourism industry by £90 million (€128.7 million).

Connected with that are moves to boost sailing tourism by nearly 50% of its current £100 million value to the Scottish economy, as STV News reports.

"Providing authentic experiences, improving the customer journey and building industry capabilities" are the three themes identified in the Scottish plan to develop both infrastructure and facilities for coastal and waterway attractions, and events and initiatives highlighting the same.

While local strategies are being devised in Ireland, such as Galway City Council's recent six-year tourism blueprint to take advantage of the successful Wild Atlantic Way initiative, Dun Laoghaire Marina laments that there is nothing in this country comparable to Scotland's national plan, nor the Scottish Parliament's Cross-Party Group on Recreational Boating and Marine Tourism.

That's despite the focus on the marine sector and the 'blue economy' championed at this summer's second Ocean Wealth Conference.

What do you think? Does Ireland need a clearer roadmap towards making the most of our marine resources for tourism? Let us know in the comments below

Published in Aquatic Tourism

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MacDara Conroy

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MacDara Conroy is a contributor covering all things on the water, from boating and wildlife to science and business

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Marine Leisure & Aquatic Tourism

Domestic coastal tourism expenditure was approximately €698 million in 2018, while domestic marine tourism generated €381 million.

Activities such as walking/ running along the coast, swimming and beach visitations are among the most popular activities for domestic visitors on both day and overnight trips.

While participation rates in pursuits such as bird and wildlife watching in coastal areas and visiting nature reserves, etc. in coastal areas were lower, these activities did see the highest frequency of both day and overnight trips for those active in these activities.

According to the National University of Galway (NUIG) research the average expenditure per coastal day trip in 2018 was calculated at €95. The equivalent for coastal overnight trips was €310. The estimated water-based activity expenditure per person per trip across the sample was €56 rising to €73 for the subsample that actually undertake waterbased activities on their coastal visits. The results also indicate that domestic tourists undertake the majority of their marine activities on the West and South coasts of Ireland and that there are notable differences in participation rates across age groupings, social classes and by family makeup.

A domestic tourist is defined in this report as a person who spends at least one night away from home on their trip. Total expenditure by domestic tourists in coastal areas was estimated to be €698 million in 2018, which represents 35% of the total expenditure by domestic tourists (using the broader Fáilte Ireland measure for domestic tourists that includes business trips equating to 10.92 million in total trips and €2,006 million in total revenue).

The marine-related activity expenditure, or what might truly be referred to as domestic marine tourism, is estimated to generate revenue of €381 million with €172 million being spent on water-based activities. Marine tourism makes up an estimated 19% of total domestic tourism expenditure.

Marine Leisure Tourism - FAQ

What is marine leisure tourism?

Coastal tourism refers to land-based and water-based tourism activities taking place on the coast for which the proximity to the sea is a condition including also their respective services. Coastal and Marine Tourism & Leisure are seen as one of the Blue Economy (BE) sectors that can help unlock the potential of multi-use of space at sea by engaging with Blue Growth (BG) sectors such as Aquaculture and Marine Renewable Energy among others.

Give examples of marine leisure tourism?

Sports: sailing, surfing, diving and fishing Heritage: Unesco coastal villages, archaeological sites of interest, biospheres and historical points of interest Arts: coastal museums, art galleries, museums, wrecks Education: Eco-tourism, field courses, NGOs. Food: Seafood restaurants, Seafood festivals

What marine leisure tourism studies have been conducted in Ireland?

NUI Galway carried out a survey of domestic residents in Ireland in 2019 as part of a survey entitled "Valuing and understanding the dynamics of Ireland's Ocean Economy". The purpose of the household survey was to profile the domestic market for single-day trips (leisure) and overnight trips (tourism) for coastal and marine-related activities in Ireland. The results of the survey are also used to estimate what proportion of an Irish resident's total domestic tourism expenditure is in coastal areas (coastal tourism) and what proportion is spent on undertaking marine-related activities (marine tourism).

What were the results of the NUI marine leisure tourism study?

The NUI results highlight the important contribution that Ireland's marine and coastal resources make to the leisure experiences of the general population and the importance of the domestic tourism market to local coastal economies. The analysis indicates that domestic coastal tourism expenditure was approximately €698 million in 2018, while domestic marine tourism generated €381 million. Activities such as walking/ running along the coast, swimming and beach visitations are among the most popular activities for domestic visitors on both day and overnight trips. While participation rates in pursuits such as bird and wildlife watching in coastal areas and visiting nature reserves, etc. in coastal areas were lower, these activities did see the highest frequency of both day and overnight trips for those active in these activities. Satisfaction with the available marine-related leisure facilities was also found to be very high across all activities.