#Surfing - To most people he's probably best known for that iconic AIB television advert, riding the giant waves at Aileen's off the Cliffs of Moher.
But to the surfing community in Ireland and beyond, John McCarthy is regarded as a pioneer of the sport on these shores.
The three-time former Irish senior champion was one of the first to discover and surf that Co Clare giant, and cement Ireland's status as a go-to destination for any wave rider worth their salt.
Today, however, McCarthy is a changed man, as he tells The Irish Post how he found religion and left behind the "egotistical" trappings of surfing culture for a life of greater meaning and purpose for himself beyond the allure of firsts and championship titles.
The Irish Post has much more on the story HERE.
