#KAYAKING - The Gaelforce adventure racing brand is looking forward to a busy 2012, as The Irish Times reports.

Best known for its signature race Gaelforce West - combining trail running, hiking, cycling and kayaking over a 67.5km course and attracting up to 3,000 competitors annually - the business is adapting to the prevailing economic climate by diversifying its activities.

This includes its Trail Blazer series, consisting of shorter running and kayaking races, as well as partnering with sports scientists at Santry's Sports Surgery Clinic to provide expert information to athletes.

“We’re trying to be innovative," said Gaelforce's Ciara Young. "Marketing had to pull back so the new events are ways to get people to interact with the brand and keep them thinking about the brand."

The Irish Times has more on the story HERE.