The authentic hand sewn Sebago deckshoe brand dating back to 1946 has been entertaining the crowds at Cowes this week. The Cowes comeback has been dominated by the 'Sebago Shoeboat' cruising the Medina with gifts for home coming sailors. Sebago's 'Catch of the Day' T-shirts have also created a stir, this limited edition range is the ideal way to discounted offers at the new Cowes Store located within easy reach of Cowes Yacht Haven.

Sebago goodie bags are greatly received by home coming sailors on the Medina

As well as supplying some of the high profile race boats with their technical line, Sebago has come to the aid of the charity 'Toe in the Water'. This tri-service initiative aims to inspire men and women who have sustained traumatic injuries, including the loss of limbs, to move beyond their disability and to become re-inspired by life. Competitive sailing is a physically and mentally challenging adventurous sport and provides a unique opportunity for injured service personnel.

The Sebago Shoeboat cruising the Medina

Sebago has supplied all of the 'Toe in the Water' crews with performance footwear for men and women who have served their country. Lloyd Hamilton, Racing Director, Toe in the Water, commented:

"Having been loaned the Farr 45 by Tony Langley, one of the caveats for Cowes was that we only wear sailing shoes on board the race boat to keep it in the best condition. Sebago came to us in our hour of need supplying sailing shoes to our 4 crews. We have had certain situations where the grip technology has been utilised and it has never let us down!"

For over six decades Sebago has been igniting individuality in all product ranges inspired by their roots in the Magical states of New England, USA. All lines are ideal for life in or around the water, made for who people are and how they live. This much loved brand will be launching a new marine technical range during September 2011, further details to follow.

Adie Callaghan, Marketing Manager Northern Europe at Sebago, added:

"We have had a wonderful week with our lady Sebago Shoeboat flying the flag for the brand and hopefully providing a bit of humour for the competitors and spectators alike this year! We are also honoured to have been able to help the charity Toe in the Water, who do tremendous work for our injured service men and women."