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26th July 2011

Sponsorships of Ice-Sea Giants

A two-year title sponsorship deal has been signed by Irish Sea ferry operator, Stena Line and the ice-hockey team the Belfast Giants, writes Jehan Ashmore.

Next month the team are to play in a special pre-season game against the Nottingham Panthers at the Odyssey Arena as part of the Hockey Festival Weekend (27-28 August). Following the festival the 'Giant's will then play their first competitive game at the same venue against the Sheffield Steelers in early September.

Stena Line themselves will be looking forward to introducing their own giants when two of the largest ferries are to be introduced on the North Channel in the Autumn. The two chartered 30,000grt sisterships are Superfast VII and Superfast VIII. To see the vessel breaking through an an ice-flow, click PHOTO. The 203m long pair can take 1,200 passengers, around 660 cars or 110 freight vehicles. To read more about these 'Superfast' class vessels and the new £80 port terminal click HERE.

The company's area director Michael McGrath said: "It's quite fitting that we are teaming up with the Stena Line Belfast Giants at this time as we prepare to introduce two of the largest ferries every to sail between Northern Ireland and Scotland when we open our new route and port in Cairnryan this November. The two Superfast vessels will be another two Giants to add to our team."

Last year Stena Line made a £40m acquisition of the Belfast to Liverpool (Birkenhead) and Heysham routes and four vessels from DFDS Seaways. The deal was approved by the Irish authorities but remained subject to clearance from the UK's Competition Commission until late last month when they fully approved the acquisition.

This brings to six routes the company runs on its Irish Sea route network where over two million passengers were carried each year, more than its rival ferry operators combined.

Published in Ferry

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