#Hurtigruten – Hurtigruten, operators of a fleet of 12 ships on the Norwegian coastal voyages have appointment Cecilia Abert as Country Director for the UK & Ireland with her position to take place in mid-February.
"Cecilia comes with a wealth of experience that will enable us to substantially grow our business in this key strategic market place" commented Hurtigruten's Chief Commercial Officer, Magnus Wrahme.
In her capacity as Country Director, Ms. Abert will oversee the sales, marketing and brand building of the Hurtigruten product offering the Norwegian Coastal Voyages, the expedition voyages to Antarctica, Greenland and Arctic's Svalbard, as well as land-based polar adventures. They also operate in European waters in the spring and autumn.
"I am so excited to take the Hurtigruten brand to the next level and continue to build increased awareness for this highly differentiated business with its unique 122 year history. I believe there are tremendous opportunities within the growing exploration travel and cruise markets to offer products which consumers are asking for. Whether nature lovers or adventure seekers, Hurtigruten offers something for everyone", stated Abert.
Cecilia brings an extensive track record in travel sales and marketing to her new role at Hurtigruten. Prior to joining the team, she spent over 11 years with Regent Seven Seas Cruises (formerly Radisson). Most recently, she was Senior Sales & Marketing Director overseeing all commercial initiatives in UK & Europe.