Brittany Ferries, which celebrates its 50th anniversary this year, has launched a website called Livelocal.fr with its partner 321 Founded.

The site promises to match holidaymakers with local hosts who offer bespoke and authentic experiences in their destination.

The move is part of Brittany Ferries’ diversification strategy and draws on the company’s mission to enrich regions and to reveal fabulous destinations to travellers.

“Livelocal is a project that is all about the three Ds: diversification, digital and destination,” explained Christophe Mathieu, Brittany Ferries CEO. “Think of it like a dating website for travellers, introducing them to memory-makers in the form of local hosts who offer a holiday activity that’s exciting and sustainable.

“It’s not about replacing what makes a destination attractive, like its beautiful beaches, historic castles or fantastic shopping. It’s about surfacing some of the best-kept secrets known only by those living and working locally. It will help turn a good holiday into a truly great one.”

Launched in July, the site already features hosts offering a range of cultural, sporting and heritage activities. While currently focused on Brittany and Aquitaine, activities may be extended to cover all locations in the so-called Atlantic Arc if it proves popular. In the years to come, that means experiences for travellers visiting Ireland, green Spain and the UK.

The portfolio has already grown since launch, but Livelocal is actively seeking more participants. “We are looking for hosts who want to pass on their passion for their region, through their local knowledge,” added Christophe Mathieu.

“What could be more rewarding than sharing your love for la pelote basque or by introducing a novice surfer to the best waves on the Atlantic coast.”

The company says potential hosts should contact the following email to learn more: [email protected].

Anyone visiting a destination can use the service to find a great holiday experience, not just those travelling with Brittany Ferries.

“We’ve learnt over the last 50 years that the more we build connections, the better the experience for everyone,” Christophe Mathieu concluded. “We’ve enriched the regions in which we operate, and now we hope to enrich more of the individuals who live and work within them.”

Visit the new platform at livelocal.fr