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Survey: 80% of Brits Don't Know the Channel Islands from the Caribbean

28th June 2017
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Caribbean or the Channel Islands? Can you tell the difference? Research reveals 80% of Brits can’t Caribbean or the Channel Islands? Can you tell the difference? Research reveals 80% of Brits can’t

#WhichIslands - If this photo reminds you of a tropical escape, you’re not alone! Research has revealed that, on average, almost 80% of Brits mistook photographs of the Channel Islands for the Caribbean, New Zealand and other exotic destinations around the globe.

In the survey, commissioned by Channel Islands’ operator Condor Ferries, respondents were asked to identify where in the world they thought a series of photographs were taken, with the likes of Croatia, Portugal and Italy being just some of the locations included. Notably, only 15% of 18-24 year olds recognised the Channel Islands, with 45-54 year old respondents performing the strongest, but still with only 25% on average guessing the locations correctly.

Justin Amey, Head of Marketing at Condor Ferries, commented: “We were amazed to see that over three quarters of people living in the UK didn’t recognise the Channel Islands. The results just go to prove that you don’t have to go a long way to enjoy a beautiful holiday destination. The Channel Islands are just right for people who want a break without the pain of a long haul flight.

“The Channel Islands are just a stone’s throw away from the UK mainland and are becoming increasingly popular as holiday makers opt for more accessible breaks, with no luggage restrictions, exchange rates and airports to worry about. The Channel Islands strike the perfect balance between offering an easy to get to destination and world-class scenery, with stunning beaches, fine food, walks and towns to discover.”

Named as the warmest place in the British Isles, the Channel Islands are perfect for enjoying safe, sandy beaches on a summer break. Travelling by sea also means passengers can pack everything they need into their car, including the family pets, all whilst enjoy a getaway without the worry of baggage restrictions.

Last year, over 130,000 people travelled to the Channel Islands by fastferry and conventional (see The 'Potato' ferry) .This number is set to increase as staycations are predicted to become more popular*.

Justin added: “This survey shows that there are still many people living in the UK who aren’t aware of how stunningly beautiful the Channel Islands are, which is something we are working to change, in partnership with the Tourism Boards on the Islands. We would encourage anyone looking to book their summer holiday to consider Jersey or Guernsey, and they’ll see for themselves that you can feel like you’re in the Caribbean but still be on the doorstep of mainland UK.”

Demand is already high for Condor Ferries’ spring and summer crossings operating from Portsmouth and Poole. In addition to French services out of St. Malo, Brittany.

Published in Ferry
Jehan Ashmore

About The Author

Jehan Ashmore

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Jehan Ashmore is a marine correspondent, researcher and photographer, specialising in Irish ports, shipping and the ferry sector serving the UK and directly to mainland Europe. Jehan also occasionally writes a column, 'Maritime' Dalkey for the (Dalkey Community Council Newsletter) in addition to contributing to UK marine periodicals. 

Ferry & Car Ferry News The ferry industry on the Irish Sea, is just like any other sector of the shipping industry, in that it is made up of a myriad of ship operators, owners, managers, charterers all contributing to providing a network of routes carried out by a variety of ships designed for different albeit similar purposes.

All this ferry activity involves conventional ferry tonnage, 'ro-pax', where the vessel's primary design is to carry more freight capacity rather than passengers. This is in some cases though, is in complete variance to the fast ferry craft where they carry many more passengers and charging a premium.

In reporting the ferry scene, we examine the constantly changing trends of this sector, as rival ferry operators are competing in an intensive environment, battling out for market share following the fallout of the economic crisis. All this has consequences some immediately felt, while at times, the effects can be drawn out over time, leading to the expense of others, through reduced competition or takeover or even face complete removal from the marketplace, as witnessed in recent years.

Arising from these challenging times, there are of course winners and losers, as exemplified in the trend to run high-speed ferry craft only during the peak-season summer months and on shorter distance routes. In addition, where fastcraft had once dominated the ferry scene, during the heady days from the mid-90's onwards, they have been replaced by recent newcomers in the form of the 'fast ferry' and with increased levels of luxury, yet seeming to form as a cost-effective alternative.

Irish Sea Ferry Routes

Irrespective of the type of vessel deployed on Irish Sea routes (between 2-9 hours), it is the ferry companies that keep the wheels of industry moving as freight vehicles literally (roll-on and roll-off) ships coupled with motoring tourists and the humble 'foot' passenger transported 363 days a year.

As such the exclusive freight-only operators provide important trading routes between Ireland and the UK, where the freight haulage customer is 'king' to generating year-round revenue to the ferry operator. However, custom built tonnage entering service in recent years has exceeded the level of capacity of the Irish Sea in certain quarters of the freight market.

A prime example of the necessity for trade in which we consumers often expect daily, though arguably question how it reached our shores, is the delivery of just in time perishable products to fill our supermarket shelves.

A visual manifestation of this is the arrival every morning and evening into our main ports, where a combination of ferries, ro-pax vessels and fast-craft all descend at the same time. In essence this a marine version to our road-based rush hour traffic going in and out along the commuter belts.

Across the Celtic Sea, the ferry scene coverage is also about those overnight direct ferry routes from Ireland connecting the north-western French ports in Brittany and Normandy.

Due to the seasonality of these routes to Europe, the ferry scene may be in the majority running between February to November, however by no means does this lessen operator competition.

Noting there have been plans over the years to run a direct Irish –Iberian ferry service, which would open up existing and develop new freight markets. Should a direct service open, it would bring new opportunities also for holidaymakers, where Spain is the most visited country in the EU visited by Irish holidaymakers ... heading for the sun!

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