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Sailing Towards Leadership in Sustainable Shipping Stena Line Outlines

15th May 2019

#ferries - Artificial Intelligence (AI) assisted vessels to save fuel, battery power propulsion, huge reduction of single use plastic on board, continued low level of crew and passenger accidents and an increased rate of female leaders. These are some of the highlights in leading ferry company Stena Lines sustainability review for 2018.

The ferry operator has now released its third sustainability review “A Sustainable Journey” describing initiatives, improvements and challenges in the operations from the sustainability perspective as well as results on their ambitious sustainability targets. The review also highlights the main initiatives the company has worked on during the past year.

Stena Line CEO Niclas Mårtensson said: “With size comes responsibility and our ambition is to improve our operations every year to become a leader in sustainable shipping. The past year we have had exiting developments pairing artificial intelligence with the know-how of our experienced employees on-board as well as increased focus on electrification. We have continued our efforts within crew and passenger safety as well as launching a new initiative for more diversity in our operations. This is a very exciting time for our company and I’m proud that Stena Line continues help shape the industry for European short-sea transportation.”

A sustainability strategy for Stena is divided into five focus areas tied to the UN Global Goals for sustainable development with ambitious targets set in each focus area. They are Equality & Inclusion, Good Health & Wellbeing, Clean Energy, Responsible Consumption, Life Below Water.

“We have more than 5,500 employees who all make big and small contributions towards our sustainability targets and it’s great to see that we are making good progress in many areas while maintaining a safe and efficient operation. Our industry has a big challenge with our fossil dependence and our total carbon emissions increased in line with freight volumes so we have more to do in this area. The initiatives started within electrification are relatively new to our industry but extremely important going forward as we gradually move to low-carbon operations,”said Erik Lewenhaupt, Head of Sustainability.

The full review can be found through this link which leads to a download pdf file.

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Jehan Ashmore

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Jehan Ashmore

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Jehan Ashmore is a marine correspondent, researcher and photographer, specialising in Irish ports, shipping and the ferry sector serving the UK and directly to mainland Europe. Jehan also occasionally writes a column, 'Maritime' Dalkey for the (Dalkey Community Council Newsletter) in addition to contributing to UK marine periodicals. 

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Ferry & Car Ferry News The ferry industry on the Irish Sea, is just like any other sector of the shipping industry, in that it is made up of a myriad of ship operators, owners, managers, charterers all contributing to providing a network of routes carried out by a variety of ships designed for different albeit similar purposes.

All this ferry activity involves conventional ferry tonnage, 'ro-pax', where the vessel's primary design is to carry more freight capacity rather than passengers. This is in some cases though, is in complete variance to the fast ferry craft where they carry many more passengers and charging a premium.

In reporting the ferry scene, we examine the constantly changing trends of this sector, as rival ferry operators are competing in an intensive environment, battling out for market share following the fallout of the economic crisis. All this has consequences some immediately felt, while at times, the effects can be drawn out over time, leading to the expense of others, through reduced competition or takeover or even face complete removal from the marketplace, as witnessed in recent years.

Arising from these challenging times, there are of course winners and losers, as exemplified in the trend to run high-speed ferry craft only during the peak-season summer months and on shorter distance routes. In addition, where fastcraft had once dominated the ferry scene, during the heady days from the mid-90's onwards, they have been replaced by recent newcomers in the form of the 'fast ferry' and with increased levels of luxury, yet seeming to form as a cost-effective alternative.

Irish Sea Ferry Routes

Irrespective of the type of vessel deployed on Irish Sea routes (between 2-9 hours), it is the ferry companies that keep the wheels of industry moving as freight vehicles literally (roll-on and roll-off) ships coupled with motoring tourists and the humble 'foot' passenger transported 363 days a year.

As such the exclusive freight-only operators provide important trading routes between Ireland and the UK, where the freight haulage customer is 'king' to generating year-round revenue to the ferry operator. However, custom built tonnage entering service in recent years has exceeded the level of capacity of the Irish Sea in certain quarters of the freight market.

A prime example of the necessity for trade in which we consumers often expect daily, though arguably question how it reached our shores, is the delivery of just in time perishable products to fill our supermarket shelves.

A visual manifestation of this is the arrival every morning and evening into our main ports, where a combination of ferries, ro-pax vessels and fast-craft all descend at the same time. In essence this a marine version to our road-based rush hour traffic going in and out along the commuter belts.

Across the Celtic Sea, the ferry scene coverage is also about those overnight direct ferry routes from Ireland connecting the north-western French ports in Brittany and Normandy.

Due to the seasonality of these routes to Europe, the ferry scene may be in the majority running between February to November, however by no means does this lessen operator competition.

Noting there have been plans over the years to run a direct Irish –Iberian ferry service, which would open up existing and develop new freight markets. Should a direct service open, it would bring new opportunities also for holidaymakers, where Spain is the most visited country in the EU visited by Irish holidaymakers ... heading for the sun!