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Displaying items by tag: DFDS Seaways

The acquisition of Norfolk Line (a subsidairy of Danish shipping giant, Maersk) by DFDS Seaways was finally completed in July writes Jehan Ashmore. Though it is only now that the visual signs of this takeover are becoming increasingly apparent on the Irish Sea.

The Maersk Exporter, was the first of the former Norfolk Line fleet to undergo changes with a new corporate livery scheme. This saw the pale 'Maersk' blue hull colours replaced with a darker shade of blue representing DFDS Seaways. The Chinese built 114-truck trailer freight-ferry was dry-docked at Cammell Laird  shipyard, Birkenhead to emerge on the Mersey also sporting a new name, Scotia Seaways. Sisterships, Maersk Importer has been re-named Hibernia Seaways leaving the third in the trio of 13,000 gross tonnes freighters, Maersk Anglia to receive re-branding.

DFDS Seaways not only operate these vessels but also a pair of freight-ferries on routes from Heysham to Belfast, Dublin and Larne, the later route was only launched in May. In addition DFDS inherit four ro-pax passenger ferries, built at the Italian Visentini shipyard, that Norfolkline operated from Twelve Quays Ferry Terminal, Birkenhead on routes to Belfast and Dublin.

The acquisition will see DFDS Seaways continue to operate these vessels and routes. This has also led to a phased rebranding of the ferry fleet. On the Birkenhead-Belfast route, the newly renamed Mersey Seaways (ex. Mersey Viking) is also joined by Dublin Seaways (ex. Dublin Viking) which is away from the Dublin route to deputise while
the Lagan Seaways (ex. Liverpool Viking) currently undergoes a similar re-branding exercise at Cammel Laird. Birkenhead-Dublin sailings are covered by Liverpool Seaways (ex. Liverpool Viking) which made an inaugural call to Dublin on 18 August, under the new name, albeit retaining most of the predecessors livery. With Dublin Seaways serving Belfast sailings, DFDS Seaways chartered P&O Ferries, Dover-based ro-pax European Endeavour, allowing Lagan Seaways to be dry-docked.

DFDS Seaways entry onto the Irish Sea scene is set amidst challenging market conditions as the ferry industry faces issues of over-capacity and reduced trade from the heady boom years. The most intense competition is on the central corridor routes, particularly Dublin to Merseyside (Birkenhead/Liverpool) and the shorter-sea route to Holyhead.

Outside the Irish Sea, DFDS Seaways, are a large transport and logistics operator with over 60 vessels operating an extensive route network stretching across western Europe, from the English Channel, the North Sea, Scandinavia and as far east to the Baltic Sea port of St. Peterburgh in the Russian Federation.

norfolkline

Published in Ports & Shipping
Page 3 of 3

Ferry & Car Ferry News The ferry industry on the Irish Sea, is just like any other sector of the shipping industry, in that it is made up of a myriad of ship operators, owners, managers, charterers all contributing to providing a network of routes carried out by a variety of ships designed for different albeit similar purposes.

All this ferry activity involves conventional ferry tonnage, 'ro-pax', where the vessel's primary design is to carry more freight capacity rather than passengers. This is in some cases though, is in complete variance to the fast ferry craft where they carry many more passengers and charging a premium.

In reporting the ferry scene, we examine the constantly changing trends of this sector, as rival ferry operators are competing in an intensive environment, battling out for market share following the fallout of the economic crisis. All this has consequences some immediately felt, while at times, the effects can be drawn out over time, leading to the expense of others, through reduced competition or takeover or even face complete removal from the marketplace, as witnessed in recent years.

Arising from these challenging times, there are of course winners and losers, as exemplified in the trend to run high-speed ferry craft only during the peak-season summer months and on shorter distance routes. In addition, where fastcraft had once dominated the ferry scene, during the heady days from the mid-90's onwards, they have been replaced by recent newcomers in the form of the 'fast ferry' and with increased levels of luxury, yet seeming to form as a cost-effective alternative.

Irish Sea Ferry Routes

Irrespective of the type of vessel deployed on Irish Sea routes (between 2-9 hours), it is the ferry companies that keep the wheels of industry moving as freight vehicles literally (roll-on and roll-off) ships coupled with motoring tourists and the humble 'foot' passenger transported 363 days a year.

As such the exclusive freight-only operators provide important trading routes between Ireland and the UK, where the freight haulage customer is 'king' to generating year-round revenue to the ferry operator. However, custom built tonnage entering service in recent years has exceeded the level of capacity of the Irish Sea in certain quarters of the freight market.

A prime example of the necessity for trade in which we consumers often expect daily, though arguably question how it reached our shores, is the delivery of just in time perishable products to fill our supermarket shelves.

A visual manifestation of this is the arrival every morning and evening into our main ports, where a combination of ferries, ro-pax vessels and fast-craft all descend at the same time. In essence this a marine version to our road-based rush hour traffic going in and out along the commuter belts.

Across the Celtic Sea, the ferry scene coverage is also about those overnight direct ferry routes from Ireland connecting the north-western French ports in Brittany and Normandy.

Due to the seasonality of these routes to Europe, the ferry scene may be in the majority running between February to November, however by no means does this lessen operator competition.

Noting there have been plans over the years to run a direct Irish –Iberian ferry service, which would open up existing and develop new freight markets. Should a direct service open, it would bring new opportunities also for holidaymakers, where Spain is the most visited country in the EU visited by Irish holidaymakers ... heading for the sun!