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Displaying items by tag: Women in Maritime

Ferry operator, Stena Line has increased the number of female managers it employs by an impressive 42% in only 5 years and has the ambitious target of ensuring they account for 30% of all management by the end of next year.

Only a meagre 2% of the 1.2 million seafarers globally are women (see: International Women's Day), so the Swedish ferry company is already doing a lot to challenge and change that.

By working hard to tackle the gender gap, the company has increased the number of female managers to one out of every five it employs (20% of all managers) in only five years - an increase of 42%. But targets are much more ambitious: before the end of 2022 its intention is that 30% of all managers, on all levels of the company, shall be females; from ferries and ports to management teams and, importantly, at board level.

”We need to ensure that we can attract, recruit and keep the best talents by actively recruiting from all genders for all positions. Gender equality gives us more competence to choose from in a world where companies are competing for talent. Research shows that when companies are more equal, they are also more creative and innovative, as well as making more money”, says Margareta Jensen Dickson, Group Head of People, Stena Line.

Stena Line’s diversity ambitions are guided by the UN’s Sustainable Development Goals 5 – Achieve Gender Equality and Empower all Women and Girls  – and specifically, to achieve Target 5.5 “Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life”.  The aim is to successfully fulfill one of the key indicators to achieving this, which is the ‘proportion of women in managerial positions’. 

To achieve this Stena Line implemented a strategy to increase the number of female managers across the company. And it has paid off. In less than five years the percentage of female managers across the company has increased to one in every five, an increase of 42%.

But the company has a much more ambitious target. Before the end of 2022, the aim is that 30% of all managers, on all levels of the company, shall be females - from ferries and ports to management teams and the company’s board. Then the long-term aim is for Stena Line to achieve total gender equality.

To reach these targets, Stena Line has implemented several actions, including:

  • Succession planning: implemented to ensure that all genders are represented in the succession planning of managers at all levels of the company.
  • Challenge recruitment traditions: brought in new routines to change the recruitment traditions in all positions, especially where there is gender imbalance.
  • Global Female Leaders’ Network: A new network for all female leaders within the Stena Sphere is to be launched in 2021. The purpose is to make more female role models visible, create more connections within the Stena Sphere, as well as attract, motivate and develop young female leaders within the global Stena network. 
  • Global employer branding campaign: On International Women’s day, 8 March 2021, Stena Line will launch a global ‘employer branding’ campaign on social media, aimed at women in shipping and transport. The campaign will run for the rest of the year and will highlight female role models and leaders from different parts of the company.

Here are some of Stena Line’s key women working in maritime across the UK and Ireland

Lynette Bryson, Chief Officer (Irish Sea)

Katie Baxter, Third Office (Irish Sea)

Lesley Fletcher, Port Duty Manager (Scotland)

You can see all the female leaders featured in the campaign here: Women in Maritime

Published in Stena Line

Ferry & Car Ferry News The ferry industry on the Irish Sea, is just like any other sector of the shipping industry, in that it is made up of a myriad of ship operators, owners, managers, charterers all contributing to providing a network of routes carried out by a variety of ships designed for different albeit similar purposes.

All this ferry activity involves conventional ferry tonnage, 'ro-pax', where the vessel's primary design is to carry more freight capacity rather than passengers. This is in some cases though, is in complete variance to the fast ferry craft where they carry many more passengers and charging a premium.

In reporting the ferry scene, we examine the constantly changing trends of this sector, as rival ferry operators are competing in an intensive environment, battling out for market share following the fallout of the economic crisis. All this has consequences some immediately felt, while at times, the effects can be drawn out over time, leading to the expense of others, through reduced competition or takeover or even face complete removal from the marketplace, as witnessed in recent years.

Arising from these challenging times, there are of course winners and losers, as exemplified in the trend to run high-speed ferry craft only during the peak-season summer months and on shorter distance routes. In addition, where fastcraft had once dominated the ferry scene, during the heady days from the mid-90's onwards, they have been replaced by recent newcomers in the form of the 'fast ferry' and with increased levels of luxury, yet seeming to form as a cost-effective alternative.

Irish Sea Ferry Routes

Irrespective of the type of vessel deployed on Irish Sea routes (between 2-9 hours), it is the ferry companies that keep the wheels of industry moving as freight vehicles literally (roll-on and roll-off) ships coupled with motoring tourists and the humble 'foot' passenger transported 363 days a year.

As such the exclusive freight-only operators provide important trading routes between Ireland and the UK, where the freight haulage customer is 'king' to generating year-round revenue to the ferry operator. However, custom built tonnage entering service in recent years has exceeded the level of capacity of the Irish Sea in certain quarters of the freight market.

A prime example of the necessity for trade in which we consumers often expect daily, though arguably question how it reached our shores, is the delivery of just in time perishable products to fill our supermarket shelves.

A visual manifestation of this is the arrival every morning and evening into our main ports, where a combination of ferries, ro-pax vessels and fast-craft all descend at the same time. In essence this a marine version to our road-based rush hour traffic going in and out along the commuter belts.

Across the Celtic Sea, the ferry scene coverage is also about those overnight direct ferry routes from Ireland connecting the north-western French ports in Brittany and Normandy.

Due to the seasonality of these routes to Europe, the ferry scene may be in the majority running between February to November, however by no means does this lessen operator competition.

Noting there have been plans over the years to run a direct Irish –Iberian ferry service, which would open up existing and develop new freight markets. Should a direct service open, it would bring new opportunities also for holidaymakers, where Spain is the most visited country in the EU visited by Irish holidaymakers ... heading for the sun!