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Galway City Councillors Adopt New Six-Year Tourism Blueprint

12th November 2015

#Tourism - Galway's status as the only city on the Wild Atlantic Way is at the centre of a new six-year tourism blueprint for the City of the Tribes.

As the Connacht Tribune reports, the Tourism Sustainability Strategy 2015-2021 – developed from search commissioned by Galway City and County Councils – recommends that a 'master brand' be created to capitalise on the city's unique position in the West of Ireland.

Plans include developing and marketing Galway as a transport and accommodation hub for the Wild Atlantic Way, as well as creating new spin-off cultural and heritage trails, and extending the tourist season with the likes of new city-based festivals.

The Connect Tribune has much more on the story HERE.

Published in Aquatic Tourism
MacDara Conroy

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MacDara Conroy

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MacDara Conroy is a contributor covering all things on the water, from boating and wildlife to science and business

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Coastal & Marine Tourism

According to the National University of Galway (NUIG) research the average expenditure per coastal day trip in 2018 was calculated at €95. The equivalent for coastal overnight trips was €310. The estimated water-based activity expenditure per person per trip across the sample was €56 rising to €73 for the subsample that actually undertake waterbased activities on their coastal visits. The results also indicate that domestic tourists undertake the majority of their marine activities on the West and South coasts of Ireland and that there are notable differences in participation rates across age groupings, social classes and by family makeup.

A domestic tourist is defined in this report as a person who spends at least one night away from home on their trip. Total expenditure by domestic tourists in coastal areas was estimated to be €698 million in 2018, which represents 35% of the total expenditure by domestic tourists (using the broader Fáilte Ireland measure for domestic tourists that includes business trips equating to 10.92 million in total trips and €2,006 million in total revenue).

The marine related activity expenditure, or what might truly be referred to as domestic marine tourism, is estimated to generate revenue of €381 million with €172 million being spent on water-based activities. Marine tourism makes up an estimated 19% of total domestic tourism expenditure.

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