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Displaying items by tag: Aquatic

#aquatictourism – The British Marine Federation is launching a Marine Tourism Strategy in March at the Scottish Tourism Week National Conference. Over 500 decision makers and key players in the tourism industry will be attending the event.

By 2020, the BMF say they want Scotland to be: "A marine tourism destination of first choice for high quality, value for money and memorable customer experience delivered by skilled and passionate people."

The Marine Tourism Strategy is an initiative led by a working group of industry leaders and user groups together with public agencies and enterprise bodies to focus on the sustainable growth of Scotland's marine leisure sector. 'With your help we can build the economic benefits of marine tourism for Scotland as a whole, and for all of our individual businesses, teams, employees and families' says BMF. 

Scotland's marine environment is one of its crown jewels and encompasses some of the world's most beautiful and varied boating waters. Whether visitors seek adventure, wildlife, family boating experiences, day or extended visits, coastal, offshore or inland waters, Scotland's marine offer is complete, varied and of the highest standard.

 

Published in Aquatic Tourism

Coastal & Marine Tourism

According to the National University of Galway (NUIG) research the average expenditure per coastal day trip in 2018 was calculated at €95. The equivalent for coastal overnight trips was €310. The estimated water-based activity expenditure per person per trip across the sample was €56 rising to €73 for the subsample that actually undertake waterbased activities on their coastal visits. The results also indicate that domestic tourists undertake the majority of their marine activities on the West and South coasts of Ireland and that there are notable differences in participation rates across age groupings, social classes and by family makeup.

A domestic tourist is defined in this report as a person who spends at least one night away from home on their trip. Total expenditure by domestic tourists in coastal areas was estimated to be €698 million in 2018, which represents 35% of the total expenditure by domestic tourists (using the broader Fáilte Ireland measure for domestic tourists that includes business trips equating to 10.92 million in total trips and €2,006 million in total revenue).

The marine related activity expenditure, or what might truly be referred to as domestic marine tourism, is estimated to generate revenue of €381 million with €172 million being spent on water-based activities. Marine tourism makes up an estimated 19% of total domestic tourism expenditure.

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