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Displaying items by tag: Chinese Ready

#FerryNews - Operator, Stena Line welcomed over 70,000 Chinese visitors on its Irish Sea vessels this year having become the first passenger ferry company in Europe to achieve the Chinese Tourist Welcome (CTW) Certification.

The CTW is officially recognised by tour operators in China and Europe. In addition the certification is also the official travel service standard and travel platform recognised by the China Tourism Academy (CTA), China's main governmental research and promotion institute, under the Chinese National Tourism Authority (CNTA).

Diane Poole OBE, Stena Line’s Travel Commercial Manager (Irish Sea South) said: “We’re extremely proud that we have been able to achieve this unique service standard for our Irish Sea services. Stena Line became the first passenger ferry company in Europe to be awarded the CTW certification for our ex Belfast routes last year and I’m delighted that our ex Dublin services have now followed suit and are officially ‘China Ready’. The number of Chinese visitors we have been welcoming onboard our Stena Line vessels has been growing significantly in recent years so it’s important that we do all we can to make our guests feel welcome and valued.”

Diane added: “We made a number of changes onboard including updating our current services, products and communications to ensure that we we’re ‘China Ready’ and focused on providing a special welcome to all of our Chinese passengers. We already welcome around 70,000 Chinese tourists annually on our Irish Sea routes and our latest certification means we are now recognised as the first in Europe to ensure that Chinese guests are treated to the best possible standards.”

The training programme was delivered by China Outbound Tourism Research Institute (COTRI), the world’s leading independent research institute for Chinese outbound tourism, and the Centre for Competitiveness (Ireland).

Dr Tony Lenehan, Executive Director of the Centre for Competitiveness and COTRI (Ireland) said: “The commitment to ensuring that a special and focused welcome from the crew onboard and ashore from the Stena Line teams awaits the Chinese Tourist is a great example of the professionalism and dedication to excellence which is synonymous with Stena Line as a major tourism and travel operator.”

Niall Gibbons, CEO of Tourism Ireland, said: “Congratulations to Stena Line on welcoming 70,000 Chinese passengers this year and on becoming the first passenger ferry company in Europe to achieve the Chinese Welcome Certification. Stena Line has taken part in several of Tourism Ireland’s sales missions to China in recent years – so it’s really great to see the result of those promotions and the significant growth in the number of Chinese visitors travelling on Stena Line vessels.

“The potential of the Chinese outbound travel market is significant, with Chinese travellers expected to number 250 million in the next few years. Currently, 4 million Chinese travel to Europe annually and Tourism Ireland is working hard to win a greater share of that business for the island of Ireland.”

 

Published in Ferry

About boot Düsseldorf: With almost 250,000 visitors, boot Düsseldorf is the world's largest boat and water sports fair and every year in January the “meeting place" for the entire industry. From 18 to 26 January 2020, around 2,000 exhibitors will be presenting their interesting new products, attractive further developments and maritime equipment. This means that the complete market will be on site in Düsseldorf and will be inviting visitors on nine days of the fair to an exciting journey through the entire world of water sports in 17 exhibition halls covering 220,000 square meters. With a focus on boats and yachts, engines and engine technology, equipment and accessories, services, canoes, kayaks, kitesurfing, rowing, diving, surfing, wakeboarding, windsurfing, SUP, fishing, maritime art, marinas, water sports facilities as well as beach resorts and charter, there is something for every water sports enthusiast.

At A Glance – Boot Dusseldorf 

Organiser
Messe Düsseldorf GmbH
Messeplatz
40474 Düsseldorf
Tel: +49 211 4560-01
Fax: +49 211 4560-668
Web: https://www.boot.com/

The first boats and yachts will once again be arriving in December via the Rhine.

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