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Displaying items by tag: Fashion

#MARKETPLACE - "Dog eat dog" competition on the high street prompted Dubarry's managing director to reposition the shoe company as a supplier of premium boating clothing and footwear, as The Irish Times reports.

Eamonn Fagan explains how he saw an opportunity 30 years ago to break the traditional autumn/winter collection cycle by launching a new spring/summer line with boating in mind.

Enter the company's signature Admiral deck shoe, which has since become the firm's biggest seller, with a loyal following among sailors and landlubbers alike.

Since then the company has rolled with the changing tides, such as outsourcing its manufacturing ahead of the curve, which has protected it somewhat from the damage wrought by the economic downturn: profits last year were on the up, thanks to overseas sales, and no jobs have been lost in the recession.

Moreover, it continues to launch new designs, such as the Sligo deck shoe, and also branched into clothing in 2005 with a nautical range that now accounts for around 30% of sales.

“One of the more unusual things about Dubarry is that we largely ignore cost when designing a new product,” says Fagan. “Our view is that if the product is right, we will reap the rewards over time."

It's expected that some of these rewards will be reaped shortly when Dubarry opens a flagship store on Dublin's College Green.

The Irish Times has much more on the story HERE.

Published in Marketplace

About boot Düsseldorf: With almost 250,000 visitors, boot Düsseldorf is the world's largest boat and water sports fair and every year in January the “meeting place" for the entire industry. From 18 to 26 January 2020, around 2,000 exhibitors will be presenting their interesting new products, attractive further developments and maritime equipment. This means that the complete market will be on site in Düsseldorf and will be inviting visitors on nine days of the fair to an exciting journey through the entire world of water sports in 17 exhibition halls covering 220,000 square meters. With a focus on boats and yachts, engines and engine technology, equipment and accessories, services, canoes, kayaks, kitesurfing, rowing, diving, surfing, wakeboarding, windsurfing, SUP, fishing, maritime art, marinas, water sports facilities as well as beach resorts and charter, there is something for every water sports enthusiast.

At A Glance – Boot Dusseldorf 

Organiser
Messe Düsseldorf GmbH
Messeplatz
40474 Düsseldorf
Tel: +49 211 4560-01
Fax: +49 211 4560-668
Web: https://www.boot.com/

The first boats and yachts will once again be arriving in December via the Rhine.

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