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Afloat.ie: Liverpool 2011 Boat Show Announces Sponsors

7th January 2010
Afloat.ie: Liverpool 2011 Boat Show Announces Sponsors
Organisers of the new Liverpool Boat Show in 2011 have signed exclusive deals with Guinness, Virgin Trains and Eastern Airways, it was announced today. The deals were unveiled by Marine Industry Events as they prepared for a presentation to potential exhibitors during London Boat Show next week.

More than 70 industry figures are attending a breakfast briefing at the Museum of London Docklands in Canary Wharf, at which organisers will reveal further show plans.

The event follows a similar briefing which took place in Liverpool before Christmas and means a total of 200 potential exhibitors have now attended Liverpool Boat Show briefings.

In the five days following the first briefing some 60 industry figures confirmed they will be exhibiting at the inaugural show, due to take place from April 29 to May 8 2011 in the surroundings of Liverpool’s historic Albert Dock.

Eastern Airways and Virgin Trains are to be formal travel sponsors for the event. Through their combined contacts they will assist the show by marketing to more than 8 million potential visitors via their customer databases.

Both companies will be combining special travel packages with the show and other marketing benefits. These latest signings signal the appeal of the show to sponsors, with further announcements expected shortly and a corporate sponsors’ conference about the show scheduled in Liverpool on the 9th February.

Rob Mackenzie, Managing Director of Marine Industry Events, said: “The travel agreements mean exhibitors and visitors will be able to travel to Liverpool from the south coast of England and the London area at convenience and for very competitive rates. Virgin’s London to Liverpool service takes just two hours.

“Eastern Airways’ service, meanwhile, gets people from Southampton to Liverpool John Lennon Airport, the fastest growing airport in Europe, in under an hour.”

Mr Mackenzie said: “For collective exhibitor convenience we will do our next briefing during the London Boat Show on Tuesday 12th January but will stage the presentation as a breakfast briefing at the Museum of London Docklands in Canary Wharf so as not to intrude on the ExCeL event in any way.”

Guinness has confirmed they will be exclusively exhibiting at the show, with a special bar which will be one of the hospitality highlights of the event.

Matt Parsons, Diageo Event Manager, said: “We are delighted to bring the Guinness Bar to the Liverpool Boat Show. Our presence continues a long tradition with boat shows which we can now continue at this hugely promising event.”

Industry reaction to plans for the Liverpool Boat Show has been overwhelmingly positive.

Jonathan Shears, Exhibitions Manager for Nautilus Yachting, said “I can confirm Nautilus Yachting is keen to exhibit at the Liverpool Boat Show in 2011.”

Simon Patterson, Director of PBW Marine (Patterson Boatworks), said: “We are extremely positive about the Liverpool Boat show and we will certainly be attending. Before the Open Day we had some doubts but the level of partner support, investment and passion that was demonstrated on the day instantly erased any doubts.” 

Perry Crickmere, Sales Manager of Starfish Books, said “We feel that a Boat Show located in Liverpool will attract people from areas that are not currently served by London or Southampton and this will, in effect, be a new market for us.”

Published in Marine Trade
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