Afloat.ie, the Irish sailing, boating and maritime website, has reached a high water mark this summer, informing and entertaining a larger boating audience than ever before.
Based on analytics, Afloat.ie readership was up ten per cent on the same period last year with more than 225,000 unique visitors and 629,216 page views to the dedicated Irish boating magazine website.
The Summer figures are for the period May 10 to August 10 2015.
Afloat's popular online format has a strong returning readership with around 48% of daily visits being return visitors. In fact, over the peak sailing months in 2015 so far Afloat surpassed its own records for unique (direct) visitors with an average of 52,024 unique visitors a month.
Afloat.ie has been working hard to achieve top Google Search rankings and together with a tightly bound community of readers, Afloat.ie's combination of opinion, hard news and features puts it at the very heart of the national conversation on sailing, boating and maritime affairs.
It's a satisfying result to date because the aim has always been to provide Irish sailing and boating clubs, classes and the wider maritime community with comprehensive and reliable information in a dynamic independent site to promote our great sport to the wide audience only the internet provides.
To this end, Afloat.ie has launched a new mobile responsive website over the weekend with a new boats for sale section and a community marketplace section along with a host of new site features.
Success this far would not have been possible without our full–time marine journalist, our advertisers, supporters and web developers who are dedicated to promoting Irish sailing and boating. We salute our sponsor Allianz, the Irish Sailing Association and the Irish Marine Federation for their commitment.
With many thanks to all our readers and advertisers for your continued interest in Afloat.ie
The Afloat team