In the first of a new video series from X-Yachts, CEO and founder Niels Jeppesen explains how the Danish sailing yacht builder arrived at its unique name.
It might surprise some in the yachting community to know that from its inception in 1979, the company originally used the name of a pre-existing firm started by co-founder Birger Hansen to manufacture fibreglass tops for the popular Citroen 2CV.
And it was a number of years until a Swedish importer suggested that the ‘X’ naming convention for their increasingly popular yacht designs — derived from their initial plan to extend the sailing cloth by 10 centimetres — would make a more arresting brand.