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Irish Water Safety Launches TV Campaign

20th April 2011
Irish Water Safety Launches TV Campaign
Irish Water Safety (IWS) has launched a new TV awareness campaign to highlight best practice whether in, on or around water in an effort to cut the number of tragic drownings on our coasts and waterways.
"Ireland is blessed with some of the most beautiful locations in the world for water based activities and this campaign will help people enjoy these waterways safely," said Minister of State Fergus O'Dowd, speaking ahead of the launch.
The number of people taking to water based activities has exploded in the last decade, says IWS, yet many have had no formal swimming or lifesaving instruction, and many do not know what to do if they or a loved one gets into difficulty in the water.
The campaign highlights the importance of aquiring these skills and others, such as how to correctly wear a lifejacket.
"The most common dangers can be avoided by logging onto Irish Water Safety's website so that when the improving weather prompts a day trip to the seaside, rivers and lakes that you are well informed and stay safe," added Minister O'Dowd.
www.iws.ie

Irish Water Safety (IWS) has launched a new TV awareness campaign to highlight best practice whether in, on or around water in an effort to cut the number of tragic drownings on our coasts and waterways. 

"Ireland is blessed with some of the most beautiful locations in the world for water based activities and this campaign will help people enjoy these waterways safely," said Minister of State Fergus O'Dowd, speaking ahead of the launch. 

The number of people taking to water based activities has exploded in the last decade, says IWS, yet many have had no formal swimming or lifesaving instruction, and many do not know what to do if they or a loved one gets into difficulty in the water. 

The campaign highlights the importance of aquiring these skills and others, such as how to correctly wear a lifejacket.

"The most common dangers can be avoided by logging onto Irish Water Safety's website so that when the improving weather prompts a day trip to the seaside, rivers and lakes that you are well informed and stay safe," added Minister O'Dowd.

Published in Water Safety
MacDara Conroy

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MacDara Conroy

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MacDara Conroy is a contributor covering all things on the water, from boating and wildlife to science and business

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