#CoolRoute - The growing superyacht market is a target audience of the new Cool Route initiative, which is pitching the string of coastal marinas between Ireland and Norway as a top-tier cruising destination.
But is the project’s research up to snuff? Not according to SuperyachtNews’ Rory Jackson, who argues that the scheme’s moves towards the premium superyacht tourism business are naive, and not based on accurate figures.
“[To] describe the opportunities provided by the superyacht market as ‘low hanging fruit’ highlights an incredibly ill-conceived understanding of how the superyacht market operates,” writes Jackson, who also queries the project’s strategy report on its high estimates for superyacht prices, whether to own or hire.
There can be no denying that the Cool Route has a lot to offer superyacht owners,” he adds. “But, any attempt to lure superyachts on an increasingly regular basis must not be rushed.”
SuperyachtNews has more on the story HERE.