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RORC Yacht of the Year to Race Round Ireland

22nd April 2010
RORC Yacht of the Year to Race Round Ireland

Just a few months after being named the RORC ‘Sailing School Boat of the Year’, Sailing Logic has announced it will be racing in June's Round Ireland race and July's Cork Week. This year the yacht's (now named Malta Puma) extensive racing calendar kicked off with the Warsash Spring Series that commenced yesterday, Sunday 14th March in which she scored a second place in Black Group IRC2. Her programme also includes the Round Ireland Race, Cork Week, Cowes Week and seven RORC offshore races.

Sailing Logic has also announced its extremely successful Reflex 38, Puma Logic, has secured a significant sponsorship deal from the Malta Tourism Authority. This exciting partnership between the Malta Tourism Authority and Sailing Logic, the UK’s leading yacht racing sailing school, has evolved as a direct result of the yacht’s successful racing campaign in 2009. For the 2010 racing season she will now compete under the name of Visit Malta Puma.

The Malta Tourism Authority was looking to sponsor a high-profile yacht or individual in the racing arena that combined an outstanding track record with high visibility opportunities. Puma Logic and her skipper, Philippe Falle were immediately recommended, by an award-winning national newspaper journalist, as being the perfect fit.

There are many synergies between the Malta Tourism Authority’s objectives and Sailing Logic’s activities, not least that Malta hosts one of the World’s premier offshore racing events – the Rolex Middle Sea Race.

Philippe Falle, Sailing Logic’s Racing Director, comments: “We are very flattered and excited to be backed by another country! This sponsorship enables us to invest further in Puma – keeping her competitive at high profile events as well as helping us to continue to attract newcomers to the sport through our unique race-training programme. I am particularly looking forward to increasing the awareness and popularity in the UK of the Rolex Middle Sea Race, which starts and finishes in Malta in October.”

The Malta Tourism Authority had already identified that the sailing community represents exactly the demographics to whom they are keen to promote Malta as a tourist destination – both in the UK and Ireland.

Alex Incorvaja, Director UK and Ireland, Malta Tourism Authority enthuses: ‘We’re delighted with this new partnership with Sailing Logic. Philippe’s exceptional results made him an obvious choice and when we heard he is also competing in Round Ireland and Cork week – it was too good to be true.”

Philippe adds: “We’re really looking forward to working with the Malta Tourism Authority to implement a creative and innovative campaign that benefits both parties. The marketing and branding potential for both of us is extensive.” He concludes: “The Maltese Islands are not new to the sailing world. From the Phoenicians to the Knights of St. John and the British Empire, Malta played host to the best seafarers in the Mediterranean. It is an ideal stop-over destination for anyone sailing in the Mediterranean.”

More on the Round Ireland Yacht Race:

Round Ireland Yacht Race 2010 Review

Round Ireland Yacht Race, Ireland's top offshore fixture

A Round up of 80 stories on the 2010 Round Ireland Yacht Race
Published in Round Ireland Team

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The Round Ireland Yacht Race is Ireland's classic offshore yacht race that starts from Wicklow Sailing Club (WSC) and is organised jointly with the Royal Ocean Racing Club (RORC) and the Royal Irish Yacht Club (RIYC). This page details the very latest updates from the 2008 race onwards including the race schedule, yacht entries and the all-important race updates from around the 704-mile course. Keep up to date with the Round Ireland Yacht Race here on this one handy page.

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