##benandrita – Ben Ainslie has a lot of expectation sitting on him this summer. If he wins a fourth gold in Weymouth he could make history and become the World's most successful Olympic sailor since sailing was introduced at the 1900 Games in Paris.
Every boat Ben has ever owned has been called Rita, and his current Rita is very special. Having sailed her since 2003 she has won two gold medals – no easy task for an old girl! To do their bit to support Ben in the massive challenge ahead, the British Finn Association and J.P. Morgan Asset Management are asking you to show your support for Ben and Rita by tweeting a message of support with #benandrita.
Bens spare 'Rita' is currently on tour and you can see her on display at the National Maritime Museum, Cornwall 2nd – 20th May. It's an interactive display on which you can use iPads to tweet your support for #benandrita.
The display then moves to London. Ben and Rita will be at Canary Wharf station on Monday 21st May and Exchange Square, Liverpool Street station on 22nd May.
You can meet Ben and Rita at the following times:
Monday 21 May – Canary Wharf Station, 1200 – 1400 and 1700 – 1830
Tuesday 22 May – Exchange Square, Liverpool Street, 1200 – 1400 and 1700 –
#benandrita Port and Starboard socks
Exclusive #benandrita Port (left) and Starboard (right) socks have been created to encourage people to show their support for Ben and Rita. Some of the British Finn Association members have sported a pair of the red and green socks whilst competing at the Finn World Championships in Falmouth.
Andy Dennison Chairman of the British Finn Association is keen to get the country behind Ben and Rita. "Ben is a great ambassador for sport, sailing and in particular the Finn Class – we're keen to get the nation behind him and his boat Rita in this key period. The socks are a bit of fun which we hope will catch on and get people out buying red and green socks this summer."
How you can show your support:
Twitter: You can show your support by tweeting a message of support to Ben @ainslieben followed by #benandrita
Facebook: Or post a photo or message on Ben's Facebook page www.facebook.com/benainslie1977
There are 100 pairs of socks to give away in the coming weeks, follow www.facebook.com/benainslie1977 for you chance to grab a pair