Sailing in particular has yet to capture the public's imagination in the same way as track and field athletics or boxing.
But with 22-year-old Annalise Murphy riding high in first place in the Laser Radial standings and on course to take the gold medal, the sport's profile is rising - and headline sponsors will surely come following the lead of her personal sponsor Tayto, and new sailing supporter Providence Resources.
The oil exploration firm - which recently struck a black gold bonanza off the south coast - signed on as a "generous" sponsort of the Irish Sailing Association (ISA) earlier this year, which is just the ticket for what can be an expensive sport.
ISA performance director James O'Callaghan said that big-ticket sponsorship would be a welcome addition to the "vital" grants received from the Irish Sports Council.
"The results that Annalise has had so far show how our teams are able to compete on an international level," he added.
"I think it's a good package for any sponsor. They are a really young team with Annalise, the 49ers and then we got a medal in the Youth Worlds in July for the first time in 16 years."
The Evening Herald has more on the story HERE.