Displaying items by tag: Ferry Campaign

14th May 2011

The Ferry Fortnight to "Seas the Opportunity"

This weekend sees the start of the National Ferry Fortnight (14-28 May) an initiative to heighten consumer awareness of the extensive ferry network operating to and from the UK, writes Jehan Ashmore.

The ferry fortnight which is now in its third year, is to provide a platform for ferry operators and passengers alike to "seas the opportunity" to both promote and experience the ease, value and versatility of ferry travel.

Central to the National Ferry Fortnight campaign will be a series of promotional offers on ferry routes listed on www.discoverferries.com. The campaign logo will be featured on ferry members' own advertising and website campaigns to highlight the UK's broad network of over 50 routes.

For the first time, ferry passengers will be encouraged to blog and twitter their family and friends when crossing the seas.

Investment in recent years of more modern and versatile fleets has seen an increase in people travelling by ferry, with some 35 million passengers, eight million cars and over 140,000 coaches carried in 2010.

The event is organised by the UK-based Passenger Shipping Association (PSA) and members include Irish owned-ferry operators: Fastnet Line (Cork-Swansea), Celtic Link Ferries (Rosslare-Cherbourg) and Irish Ferries which operate on routes to Wales and France.

In addition the following PSA members (operating between them on Irish Sea, English Channel and North Sea services) are to participate: Brittany Ferries, Condor Ferries, DFDS Seaways, Hovertravel, Isle of Man Steam Packet Co. (IOMSPCo), LD Lines, P&O Ferries, Red Funnel, SeaFrance, Stena Line and Wightlink.

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Competitions

The most significant events for the Half Ton Class has been the annual Half Ton Cup which was sailed under the IOR rules until 1993. More recently this has been replaced with the Half Ton Classics Cup. The venue of the event moved from continent to continent with over-representation on French or British ports. In later years the event is held biennially. Initially, it was proposed to hold events in Ireland, Britain and France by rotation. However, it was the Belgians who took the ball and ran with it. The Class is now managed from Belgium.