Displaying items by tag: New Media
Delegates attending the World Yacht Racing heard calls for change, modernity and new ways of thinking. These were the main themes at the heart of the conference, which concluded yesterday in Estoril, Portugal.
The forum also discussed topics on new media, host cities, sustainable development, the America's Cup and the Olympic Games. The overall consensus arising from the forum concluded that this was a time of transition and there was a need to adapt.
"Sailing is like the Himalayas, there are many 8000 summits: the Cup, the Vendée Globe, the Olympic Games... all of them are difficult to achieve and very different from each other", said Loïck Peyron, the veteran global ocean racer and multi-hull skipper.
"The America's Cup is the perfect illustration following last springs' schism: we all share the same God but not the same religion." he added during his keynote speech.
In order for yacht racing to grow the sport requires ways to find cost effective strategies to grow new audiences via TV and new media. For information about the principle speakers including Maria Ferreras, Head of Partnerships for YouTube, click here . For further details from the conference logon to www.worldyachtracingforum.com/index.html