#Surfing - With surfing hotspots like the magnificent Mullaghmore bringing the cream of the world's wave-riding crop to Ireland's coasts, it should be no surprise that some enterprising individuals see opportunity in meeting the growing demand for the sport.
The Irish Independent profiles one of these entrepreneurs, Mark Mulvihill, a former freelance video editor with RTÉ who made a massive career change in setting up his own surf school in Ballybunion, Co Kerry more than a decade ago.
Back then Ireland's surfing industry, if one could call it that, was a mere fraction of what it is today.
But Mulvihill saw the potential that went past unnoticed to most, and these days works with four other surf instructors over the peak summer months training everyone from serious starters to school children and even stag and hen parties.
The Irish Independent has more on the story HERE.