Brandon Bay, the Dingle Peninsula's largest beach, is set to receive a much-needed makeover today as the Maharees Conservation Association hosts its second annual NIVEA Beach Clean.
Countless volunteers are expected to descend upon the popular destination, armed with gloves and rubbish bags, in an effort to rid the beach of litter and preserve its natural beauty for locals and visitors alike.
The event, which aims to raise awareness of the importance of keeping our beaches clean and free from pollution, is part of a wider initiative by the Maharees Conservation Association to protect the environment and promote sustainable living.
"We're thrilled to be hosting our second NIVEA Beach Clean here at Brandon Bay," said a spokesperson for the association. "Last year's event was a huge success, and we're hoping to build on that this year. It's incredible to see so many people coming together to make a positive difference to our environment."
Indeed, with concerns about plastic pollution and its impact on marine life growing by the day, events like the NIVEA Beach Clean are more important than ever.
By working together to tackle the problem of litter on our beaches, we can help to ensure that future generations can continue to enjoy these natural wonders for years to come.