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Displaying items by tag: Region growth

Stena Line, the Swedish-owned operator, has announced a strategic review of its Irish Sea management team, which will see the region divided into two and the introduction of trade area directors.

The new management structure is aimed at further enhancing its position as a market leader between Ireland and the UK.

The changes are effective June 1, which will see Stena Line revert to a two-region structure on the Irish Sea to reflect its growing business needs. This will involve the Irish Sea region becoming two distinct areas, with Trade Directors responsible for the Irish Sea North and Irish Sea South, respectively.

The move is designed to drive continued growth in the region, where they operate 7 routes, served by 13 ferries among them freight-only vessels, providing 240 sailings each week. This has seen, over recent years, the Irish Sea becoming an increasingly vital component of Stena Line's business, resulting in significant expansion and consolidating its marketshare.

In mid-February, Stena launched the Dublin-Liverpool (Birkenhead) freight route (following P&O’s exit of the central Irish Sea corridor route late last year), which further underscored the company's commitment to providing services across the Irish Sea. It was almost a month ago when the route’s first dedicated ro-ro vessel entered service.

As part of its ongoing development, Stena Line will be reinforcing regional management to effectively address the new opportunities and demands that lie ahead.

Since 2020, Paul Grant and his dedicated regional management team have demonstrated successfully navigating through both Brexit and the challenges presented by the COVID-19 pandemic. Under their guidance, Stena Line has achieved significant growth, with car volumes increasing by almost 20% and freight volumes by 4%, setting new records for business levels in the region.

The new management structure will see Paul Grant, who has played a pivotal role in the success of the Irish Sea operations, assume responsibility for the newly established Irish Sea North region, overseeing operations from Belfast Harbour. In addition, Paul will join the main board of Stena Line (UK) Ltd. and serve as Stena Line’s representative on the UK Chamber of Shipping Ferry & Cruise.

"The Irish Sea has long been a key market for Stena Line, and I am pleased to continue leading our efforts and growth in our Belfast hub," says Paul Grant, incoming Trade Director for Irish Sea North. "I am excited about the opportunities that lie ahead and confident that, with our reinforced management team, we will strengthen Stena Line's position as the foremost ferry operator on the Irish Sea."

Johan Edelman will take up the role of Trade Director for the Irish Sea South region, overseeing operations from Dublin Port and Rosslare Europort. With a focus on development and growth, Johan will work to further enhance Stena Line's presence in the region, building upon the strong foundation laid by his predecessors. Johan is currently the Trade Director for Baltic Sea North, covering the routes between Nynäshamn (Sweden) and Ventspils (Latvia), as well as between Liepāja and Travemünde (Germany).

Commenting on the new role, he said, "I am thrilled to join the team on the Irish Sea and look forward to driving growth and innovation in the Irish Sea South region. Together with Paul and the entire Stena Line team, I am committed to delivering exceptional service and value to our customers while further expanding our market presence."

Published in Stena Line

Ferry & Car Ferry News The ferry industry on the Irish Sea, is just like any other sector of the shipping industry, in that it is made up of a myriad of ship operators, owners, managers, charterers all contributing to providing a network of routes carried out by a variety of ships designed for different albeit similar purposes.

All this ferry activity involves conventional ferry tonnage, 'ro-pax', where the vessel's primary design is to carry more freight capacity rather than passengers. This is in some cases though, is in complete variance to the fast ferry craft where they carry many more passengers and charging a premium.

In reporting the ferry scene, we examine the constantly changing trends of this sector, as rival ferry operators are competing in an intensive environment, battling out for market share following the fallout of the economic crisis. All this has consequences some immediately felt, while at times, the effects can be drawn out over time, leading to the expense of others, through reduced competition or takeover or even face complete removal from the marketplace, as witnessed in recent years.

Arising from these challenging times, there are of course winners and losers, as exemplified in the trend to run high-speed ferry craft only during the peak-season summer months and on shorter distance routes. In addition, where fastcraft had once dominated the ferry scene, during the heady days from the mid-90's onwards, they have been replaced by recent newcomers in the form of the 'fast ferry' and with increased levels of luxury, yet seeming to form as a cost-effective alternative.

Irish Sea Ferry Routes

Irrespective of the type of vessel deployed on Irish Sea routes (between 2-9 hours), it is the ferry companies that keep the wheels of industry moving as freight vehicles literally (roll-on and roll-off) ships coupled with motoring tourists and the humble 'foot' passenger transported 363 days a year.

As such the exclusive freight-only operators provide important trading routes between Ireland and the UK, where the freight haulage customer is 'king' to generating year-round revenue to the ferry operator. However, custom built tonnage entering service in recent years has exceeded the level of capacity of the Irish Sea in certain quarters of the freight market.

A prime example of the necessity for trade in which we consumers often expect daily, though arguably question how it reached our shores, is the delivery of just in time perishable products to fill our supermarket shelves.

A visual manifestation of this is the arrival every morning and evening into our main ports, where a combination of ferries, ro-pax vessels and fast-craft all descend at the same time. In essence this a marine version to our road-based rush hour traffic going in and out along the commuter belts.

Across the Celtic Sea, the ferry scene coverage is also about those overnight direct ferry routes from Ireland connecting the north-western French ports in Brittany and Normandy.

Due to the seasonality of these routes to Europe, the ferry scene may be in the majority running between February to November, however by no means does this lessen operator competition.

Noting there have been plans over the years to run a direct Irish –Iberian ferry service, which would open up existing and develop new freight markets. Should a direct service open, it would bring new opportunities also for holidaymakers, where Spain is the most visited country in the EU visited by Irish holidaymakers ... heading for the sun!