Displaying items by tag: marketing

27th March 2012

Survey to Assess Value of Irish Angling

#ANGLING - Inland Fisheries Ireland (IFI) has appointed Tourism Development International (TDI) to undertake a Socio-Economic Survey of Recreational Angling in Ireland.

The overall objective of the survey, which will run over the course of 2012, is to establish the current volume and value of domestic and overseas recreational angling in the country.

Pike, coarse fish, bass, salmon, sea trout, brown trout and sea anglers will all be invited to participate in what is described as Ireland's most comprehensive angling survey undertaken in decades.

The survey will inform IFI and its tourism partners in relation to the business of angling in Ireland and also enable improved strategic planning and decision-making in terms of product development and marketing.

"Anglers are the key to this survey," commented Minister of State for Natural Resources Fergus O'Dowd. "They know the resource and they understand the importance of sustainability. What anglers contribute to Ireland’s economy is unknown but I am certain that it is significant.

"Angling takes place in every river and lake in Ireland and all around our coastline. There is no town or village in Ireland that doesn’t have anglers."

He added: "It is imperative that the inland fisheries and sea angling resources are managed in the best way possible to ensure enjoyment for our local and visiting anglers, sustainable jobs in rural communities and maximising its potential to add to Ireland’s economy.

"Getting the right information from those most involved will greatly assist in improving the angling product."

The survey comprises two parts: a household survey and a survey of recreational anglers which will commence in April. Anglers will be met at fishing locations throughout Ireland and invited to participate there and then, or later by phone or online. IFI says that every effort will be made to accommodate participation.

Published in Angling