Tipperary Boat dealer Marine Action Boats Ltd, based on the river Shannon at Birdhill has 'ceased operations' according to an announcement on the firm's website. The Sports boat dealership 'closed its doors' and ceased trading on December 31 2010, according to managing director, Tadhg Foley. Marine Action Boats were sole importers of Crownline Sports Cruisers for Ireland, according to the website. The sports boat section of the marine trade market has been one of the hardest hit by the economic downturn. The firm also handled brokerage, repairs and boat maintenance. The full text of the announcement is as follows:

"Despite great efforts from ourselves and our loyal team, we would like to announce that we have ceased operations at Marine Action Boats, and we are no longer trading. We would also like to thank all our customers and our suppliers for their support over the past decade".