The Dun Laoghaire Regatta team has announced its long term sponsor Volvo will continue their long association with the regatta.

Volvo Car Ireland will sponsor the 2011 event in association with Spirit Motor Group, a dealership for Volvo in South Dublin.

"Sailing is a global platform for Volvo with our global involvement in the sport including the Volvo Ocean Race and we are proud to continue our association with this superb inshore regatta organised by the 4 waterfront yacht clubs in Dun Laoghaire" commented David Baddeley, Managing Director Volvo Car Ireland.

Given the challenging economic environment this announcement illustrates the confidence of Volvo Car Ireland in the ongoing recovery in the Irish economy and the belief in the regatta as a marketing platform for the brand.

"Spirit Motor Group are delighted to work with Volvo Car Ireland and the Dun Laoghaire Regatta Committee to ensure a winning partnership for customers and the important sailing community that participate in the event" commented Alan Moore, Dealer Principal, Spirit Motor Group.

Adam Winkelmann, Chairman of the 2011 Volvo Dun Laoghaire Regatta Committee added "like all events we rely enormously on the support of our sponsors to run the event. The regatta relies heavily on sponsorship and an army of volunteers to deliver a quality event at an affordable price. We are really delighted that Volvo Car Ireland, our long-standing title sponsor, continues as our primary brand partner in that regard. We welcome Spirit Motor Group as a new and very important addition to the mix."

The biennial Volvo Dun Laoghaire Regatta will attract in the region of 500 boats and 3,000 participants along with families and friends to Dun Laoghaire in July next year. The sailors come mainly from Ireland and the UK from where we expect at least the same number of visitors as 2009. The event promises an important boost to the local economy of Dun Laoghaire town in the middle of the summer season. The regatta prides itself in delivering quality racing along with a wonderful festive atmosphere across the Dun Laoghaire waterfront.

This announcement is timed to coincide with the launch of the 2011 Volvo Dun Laoghaire Regatta official Notice of Race and Online Entry which is now available on www.dlregatta.org