#MARINE WILDLIFE - The UK's Wildlife Trusts have launched a new website in an effort to redress the idea that the Irish Sea is "a dirty, lifeless" place.

As BBC News reports, the trusts' Cheryl Nicholson put down the Irish Sea's poor image, saying "nothing could be further from the truth".

"Our sea is home to so many amazing species and habitats," she added, "but sadly, after centuries of neglect, it is not in a good state. We must act now to protect the Irish Sea from the depths through to the coastal shallows."

The new website is part of a campaign by wildlife trusts throughout northwest England, Wales, Northern Ireland and the Isle of Man to establish 15 Marine Conservation Zones recommended for the area.

The zones, if officially designated, would provide "a haven for wildlife to recover and thrive", said Nicholson.

As previously reported on Afloat.ie, plans to establish such zones in the Irish Sea have been shelved till 2013 at the earliest after pressure from fishermen, boaters and other groups.

BBC News has more on the story HERE.