#Surfing - Herald.ie reports on a new drive by Irish tourism chiefs to attract surfers to our shores.
The Discover Ireland campaign has been launched in time for the popular winter surfing season in Ireland.
Despite the cold temperatures, winter is when our waves pick up the most and the pros flock to hotspots like Mullaghmore in Sligo, listed as one of the world's best.
But there's great surfing to be had all around Ireland's coast, from Donegal to West Cork, Waterford and even Wicklow.
And the campaign also hopes to reach Irish people who've never picked up a surfboard before.