Tourism Ireland in Germany is rolling out a new campaign to promote Ireland’s Hidden Hidden Heartlands and cruising holidays on the River Shannon.

This year, 240 inland cruisers on the Shannon are switching to sustainable HVO (hydrotreated vegetable oil) fuel, reducing their carbon emissions by 92%. So, a key message for Tourism Ireland is that a cruising holiday on the Shannon is more environmentally friendly than ever.

The campaign aims to promote the beautiful landscapes and tranquillity that await German holidaymakers on one of our most iconic waterways. Tourism Ireland also aims to grow business outside of the peak summer months for the inland cruise operators and other tourism businesses in Ireland’s Hidden Heartlands.

"In total, the campaign will create over 14 million impressions or opportunities to see what a boating holiday on the Shannon has to offer"

The campaign involves Tourism Ireland sharing engaging photos and videos on Facebook, Instagram and Pinterest. New pages about cruising on the Shannon have been created for Tourism Ireland’s website Ireland.com; and email marketing with a boating theme has been shared with Tourism Ireland’s database of German consumers. In total, the campaign will create over 14 million impressions or opportunities to see what a boating holiday on the Shannon has to offer.

Nadine Lehmann, Tourism Ireland’s Manager in Germany, said: “Our latest campaign showcases Ireland’s Hidden Heartlands and cruising holidays on the Shannon. Our aim is to inspire German holidaymakers to discover this part of Ireland and enjoy a holiday that allows them to connect with nature and enjoy spectacular landscapes. A key message for Tourism Ireland is that cruising on the River Shannon is more eco-friendly than ever from this year, with the cruisers now using sustainable fuel.”

Read these accounts of Cruising holiday accounts on the River Shannon: 

Hire A Cruiser on Lough Derg & Explore the Shannon

Shannon Cruising On 'The Moone Boy Trail' Through Leitrim & Roscommon

This year the River Barrow and her sisters, the Nore and the Suir, will greet again some old inland waterways friends, the barges of the Heritage Boat Association (HBA). These barges, or canal boats as they are more accurately known, are the same boats that in their earlier working lives carried the cargos that were the commercial lifeline of the country. And in turn these old boats will meet with some of the skippers and crew that worked them when they were cargo boats on the inland waterways.

This year we celebrate the 220th anniversary of the opening of the Barrow Navigation. This linked the Grand Canal with the rivers Barrow, Nore and Suir, and opened up a large area of the hinterland to the great ports of Dublin and Waterford. When the canals closed to commercial traffic in the 1960s it was feared that all use of the navigation would soon cease. Indeed, non-commercial traffic did become very light, but for the vision of a few people and now, following excellent remedial work by Waterways Ireland on the Barrow Line and Barrow River, we welcome a new era for this navigation, one which will bring life and vitality once again to the waterway and the towns and villages along the system.

A hundred years ago, 1200 boatmen were engaged in the business of transporting cargo, connecting people in inland towns with those in Irish ports and in turn linking them to the great sea ports of the world. Today, many of their descendants live along our inland navigations.

Three of these great canal boats, numbers 72M, 68M and 107B, escorted by a flotilla of other HBA boats will, over the next few months, travel the entire navigation including Carlow, Waterford, Carrick on Suir, Inistioge and all points in between. The crews are anxious to meet with those whose families had connections with the commercial trade along the waterway, and perhaps even re-unite some long retired boatmen with their old boat. In particular, a gathering of the retired boatmen will take place in Graiguenamanagh on Saturday 21st May. Waterways Ireland together with the Heritage Boat Association will make a presentation to each of the boatmen to mark Barrow 2011, the celebration of the 220th anniversary of the opening of the Barrow Navigation.

The following are the expected arrival times:

Goresbridge: Saturday 30th April from 14:00
Graiguenamanagh: Sunday 8th May from 14:00