The city of Cagliari was buzzing with excitement as Luna Rossa Prada Pirelli launched its boat for the 37th America's Cup. The sailing-mad 'Tifosi' - Italian fans of the sport - are hoping that the boat will bring the coveted trophy to the magnificent island of Sardinia.

The boat, which has been meticulously designed, features a see-through, naked, carbon deck moulding that arcs up to the four-man pods either side with the helms positioned just behind the trim team and the 'pain locker' cyclors positioned aft. The foils, which are clearly legacy AC36, are located forward of the mast, and the ram is exquisitely indented and shaped into the hull. The bustle is conservative and looks right, while there is nothing 'out there' in terms of the deck form that looks like a risk. The boat is pure muscle with so much going on below decks, unseen and top-secret IP, that will be delivered by a team that has undoubtedly had one of the best preparations through the last 18 months.

Luna Rossa Prada Pirelli - the new breed of AC75's with a slender bustle running the full length and tapering logically off the bow

The hull form is atypical of the new breed of AC75's with a slender bustle running the full length and tapering logically off the bow. The bow profile is sharp, kicking off the immediate flaring underneath, while on top, it is sculpted and tapering forward as low-profile as possible within the volume rule. The pods are deep with the cyclors able to tuck in, almost unseen, behind the helm and trim teams.

Some 5,000 fans watched the launch on social media, and countless thousands will marvel at the boat with pride, seeing it as a piece of art created by the true artisans of the America's Cup.

Speaking with Ruggi Tita and Marco Gradoni, the excitement is real, elucidated by a boat that can absolutely deliver, while Max Sirena and Checco Bruni looked like kids on Christmas morning - they know this is a reference boat that gives them every chance of going very deep and with plenty of runway to keep developing through the rounds - their calling-card of the Auckland regatta in 2021. 

Luna Rossa Prada Pirelli is deeply rooted in the national identity of Italy and taps into the Italian psyche. The Prada family's support of the America's Cup is infectious, and the 'golden' generation coming through (fast) is something so exciting, real and tangible. Fusing experience with raw talent is something that the management knows they have to manage, but there's a deep awareness in the team that they have something very special - a generational talent in Gradoni and Tita that could well define the America's Cup for decades to come.