Menu

Ireland's sailing, boating & maritime magazine

Brittany Ferries Launch “Économie” Service Today

25th March 2014
Brittany Ferries Launch “Économie” Service Today

#Ferryéconomie – Brittany Ferries launch their "économie" alternative services to France and Spain with the ro-pax vessel Etretat, which welcomed her first passengers on board today for a midday sailing from Portsmouth to Le Havre, writes Jehan Ashmore.

As previously reported, the économie services are marketed as an alternative to sailing on the company's other cruiseferry style UK-Spain operated route to Bilbao. The move to 'no frills' service is similar to Irish Ferries  'economy-style' Dublin-Cherbourg service that the Epsilon serves on as a third route option to the established French routes from Rosslare served by the cruiseferry Oscar Wilde.

The former Norman Voyager was renamed Etretat, which is a coastal village in Normandy made famous for its stunning sea cliffs and dramatic chalk arches. Facilities on the ro-pax which is chartered from Stena RoRo, are limited compared to Brittany Ferries' cruise ferries, but still include a self-service restaurant, bar, small boutique and movie lounge as well as free Wi-Fi internet access.

Norman Voyager first launched LD Lines short-lived Rosslare-Le Harve service in 2008 and then she had a career with Celtic Link Ferries but running instead to Cherbourg. Also in 2008 the route to Ireland which was only run at weekends as her mainstay route was Le Havre-Portsmouth which LD Lines still maintain despite her recent switch to Brittany Ferries. LD Lines continue to operate their service by the Seven Sisters, a vessel from a sister company, Transmanche Ferries.

 

Published in Brittany Ferries
Jehan Ashmore

About The Author

Jehan Ashmore

Email The Author

Jehan Ashmore is a marine correspondent, researcher and photographer, specialising in Irish ports, shipping and the ferry sector serving the UK and directly to mainland Europe. Jehan also occasionally writes a column, 'Maritime' Dalkey for the (Dalkey Community Council Newsletter) in addition to contributing to UK marine periodicals. 

We've got a favour to ask

More people are reading Afloat.ie than ever thanks to the power of the internet but we're in stormy seas because advertising revenues across the media are falling fast. Unlike many news sites, we haven't put up a paywall because we want to keep our marine journalism open.

Afloat.ie is Ireland's only full-time marine journalism team and it takes time, money and hard work to produce our content.

So you can see why we need to ask for your help.

If everyone chipped in, we can enhance our coverage and our future would be more secure. You can help us through a small donation. Thank you.

Direct Donation to Afloat button

About Brittany Ferries

In 1967 a farmer from Finistère in Brittany, Alexis Gourvennec, succeeded in bringing together a variety of organisations from the region to embark on an ambitious project: the aim was to open up the region, to improve its infrastructure and to enrich its people by turning to traditional partners such as Ireland and the UK. In 1972 BAI (Brittany-England-Ireland) was born.

The first cross-Channel link was inaugurated in January 1973, when a converted Israeli tank-carrier called Kerisnel left the port of Roscoff for Plymouth carrying trucks loaded with Breton vegetables such as cauliflowers and artichokes. The story, therefore, begins on 2 January 1973, 24 hours after Great Britain's entry into the Common Market (EEC).

From these humble beginnings however, Brittany Ferries as the company was re-named quickly opened up to passenger transport, then became a tour operator.

Today, Brittany Ferries has established itself as the national leader in French maritime transport: an atypical leader, under private ownership, still owned by a Breton agricultural cooperative.

Eighty five percent of the company’s passengers are British.

Key Brittany Ferries figures:

  • Turnover: €202.4 million (compared with €469m in 2019)
  • Investment in three new ships, Galicia plus two new vessels powered by cleaner LNG (liquefied natural gas) arriving in 2022 and 2023
  • Employment: 2,474 seafarers and shore staff (average high/low season)
  • Passengers: 752,102 in 2020 (compared with 2,498,354 in 2019)
  • Freight: 160,377 in 2020 (compared with 201,554 in 2019)
  • Twelve ships operating services that connect France, the United Kingdom, Ireland and Spain (non-Covid year) across 14 routes
  • Twelve ports in total: Bilbao, Santander, Portsmouth, Poole, Plymouth, Cork, Rosslare, Caen, Cherbourg, Le Havre, Saint-Malo, Roscoff
  • Tourism in Europe: 231,000 unique visitors, staying 2.6 million bed-nights in France in 2020 (compared with 857,000 unique visitors, staying 8,7 million bed-nights in 2019).