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Brittany Ferries économie Take on UK-France /Spain Rivals with ‘No-Frills’ Services

1st March 2014
Brittany Ferries économie Take on UK-France /Spain Rivals with ‘No-Frills’ Services

#Ferryéconomie-French operator, Brittany Ferries is to launch a "économie" alternative service to existing cruise-style operated UK-France/Spain routes using a former Celtic Link Ferries ro-pax vessel, writes Jehan Ashmore.

LD Lines which in January launched the new Rosslare-St.Nazaire-Gijon landbridge service to Spain and they also operate the Portsmouth-Le Harve route served by the Visentini built ro-pax vessel, Norman Voyager. She was chartered to Celtic Link Ferries until replaced in 2011 by another ro-pax of the same design, Celtic Horizon.

The Norman Voyager will be chartered by Brittany Ferries from late March and renamed Etretat but will continue operating the French route which Brittany Ferries also launched last year. In addition, Etretat will boost capacity at weekends on Portsmouth-Santander route also served by Cap Finistere and Brittany Ferries luxurious flagship Pont-Aven (also Cork-Roscoff, season starts on 14 March) 

Branding of the no-frills alternative service as Brittany Ferries économie, is designed to those wishing to travel from the UK to France or Spain at a more reasonable fare without experiencing cruiseferry style services normally associated with the operator. As previously reported on Afloat.ie, these sailings take on direct competition to new LD Lines UK-Spain routes from Poole to Santander and Gijon launched earlier this year.

The move is similar to Irish Ferries new 'economy-style' Dublin-Cherbourg service where Cartour Epsilon also operates two routes, the other been to Holyhead. The Dublin-Cherbourg route is a third route option to the established French routes from Rosslare served by cruiseferry Oscar Wilde.

The Brittany Ferries économie services are marketed also as an alternative to sailing on the company's other cruiseferry UK-Spain route to Bilbao, which as previously reported saw P&O Ferries close having chartered Irish Continental Group's Pride of Bilbao currently serving in the Baltic for St. Peter Line.

Likewise, Brittany Ferries former UK-French/Spain freight-ferry Cotentin, is also Baltic-based as she is on charter to Stena Line's Sweden-Poland service as Stena Baltica. The introduction of Etretat will make-up partially the reduced freight capacity removed from these routes.

 

Published in Brittany Ferries
Jehan Ashmore

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Jehan Ashmore

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Jehan Ashmore is a marine correspondent, researcher and photographer, specialising in Irish ports, shipping and the ferry sector serving the UK and directly to mainland Europe. Jehan also occasionally writes a column, 'Maritime' Dalkey for the (Dalkey Community Council Newsletter) in addition to contributing to UK marine periodicals. 

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Ferry & Car Ferry News The ferry industry on the Irish Sea, is just like any other sector of the shipping industry, in that it is made up of a myriad of ship operators, owners, managers, charterers all contributing to providing a network of routes carried out by a variety of ships designed for different albeit similar purposes.

All this ferry activity involves conventional ferry tonnage, 'ro-pax', where the vessel's primary design is to carry more freight capacity rather than passengers. This is in some cases though, is in complete variance to the fast ferry craft where they carry many more passengers and charging a premium.

In reporting the ferry scene, we examine the constantly changing trends of this sector, as rival ferry operators are competing in an intensive environment, battling out for market share following the fallout of the economic crisis. All this has consequences some immediately felt, while at times, the effects can be drawn out over time, leading to the expense of others, through reduced competition or takeover or even face complete removal from the marketplace, as witnessed in recent years.

Arising from these challenging times, there are of course winners and losers, as exemplified in the trend to run high-speed ferry craft only during the peak-season summer months and on shorter distance routes. In addition, where fastcraft had once dominated the ferry scene, during the heady days from the mid-90's onwards, they have been replaced by recent newcomers in the form of the 'fast ferry' and with increased levels of luxury, yet seeming to form as a cost-effective alternative.

Irish Sea Ferry Routes

Irrespective of the type of vessel deployed on Irish Sea routes (between 2-9 hours), it is the ferry companies that keep the wheels of industry moving as freight vehicles literally (roll-on and roll-off) ships coupled with motoring tourists and the humble 'foot' passenger transported 363 days a year.

As such the exclusive freight-only operators provide important trading routes between Ireland and the UK, where the freight haulage customer is 'king' to generating year-round revenue to the ferry operator. However, custom built tonnage entering service in recent years has exceeded the level of capacity of the Irish Sea in certain quarters of the freight market.

A prime example of the necessity for trade in which we consumers often expect daily, though arguably question how it reached our shores, is the delivery of just in time perishable products to fill our supermarket shelves.

A visual manifestation of this is the arrival every morning and evening into our main ports, where a combination of ferries, ro-pax vessels and fast-craft all descend at the same time. In essence this a marine version to our road-based rush hour traffic going in and out along the commuter belts.

Across the Celtic Sea, the ferry scene coverage is also about those overnight direct ferry routes from Ireland connecting the north-western French ports in Brittany and Normandy.

Due to the seasonality of these routes to Europe, the ferry scene may be in the majority running between February to November, however by no means does this lessen operator competition.

Noting there have been plans over the years to run a direct Irish –Iberian ferry service, which would open up existing and develop new freight markets. Should a direct service open, it would bring new opportunities also for holidaymakers, where Spain is the most visited country in the EU visited by Irish holidaymakers ... heading for the sun!