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Swedish ferry company Stena Line’s revenue from its onboard shops for the first quarter of the year has shown a large increase on its routes between the UK and the EU compared to the same period last year. The growth is due to 'Duty-Free' sales, which exceeded the company's expectations. It shows the huge potential the onboard retail sector has to provide a much-needed boost to the travel industry after lockdown.

Following Brexit, 'Duty-Free' sales are permitted onboard ferry routes between the UK and the EU. Passengers can make 'huge' savings, sometimes of up to 60%, compared to high street prices on alcohol, cigarettes and cosmetics, which can all be purchased tax-free.

Sales figures from the first three months of 2021 are far outstripping 2020, despite having only half the passengers travelling onboard the company’s ferries. Overall sales on UK – EU routes were 34% higher in Q1 2021, than they were in Q1 2020. These figures were even higher on the Irish Sea where they were up 53%, while they were 14.6% higher on the North Sea. Duty tends to be higher in the UK and the Republic of Ireland, than on the Continent, so there is more incentive to buy tax-free.

Stena Britannica

However, it is the amount that each passenger is spending that is showing the largest increases. On average the amount spent in Stena Line’s onboard shops per person has risen an impressive 80%, as people snap up bargains on the likes of Jameson Whisky, Absolut Vodka and Amber Leaf tobacco.

Stephen Bryden, Stena Line’s Head of Onboard Sales and Services, said: “‘we have invested heavily in revamping and, in some cases, extending our onboard shops so the response is very positive and has outstripped our expectations. Following the large demand that we are experiencing from people eager to enjoy the savings they can make onboard, the company will now be extending our sales offering even further. The ferry sector has suffered worse than many other sectors as we have remained fully operational 24/7 during pandemic, despite having lower passenger and freight levels, so the boost from 'Duty Free' is a welcome side-effect of Brexit not only for us but for all our passengers too.”

Sales of alcoholic drinks highest with popular brands leading the way. For instance on the Irish Sea sales of Jameson Whiskey for the first quarter of this year have outstripped sales for the whole of 2020, despite the much lower passenger levels.Figures are gathered from sales data on Stena Lines four UK routes where 'Duty Free' is currently permitted, these include routes from Wales to the Republic of England and the four routes between England and The Netherlands (see full list below).

Stena Line’s routes where 'Duty Free' is permitted

  • Holyhead – Dublin
  • Fishguard – Rosslare
  • Killingholme – Hook of Holland
  • Killingholme – Rotterdam Europoort
  • Harwich – Hook of Holland
  • Harwich – Rotterdam Europoort
Published in Stena Line
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Ferry & Car Ferry News The ferry industry on the Irish Sea, is just like any other sector of the shipping industry, in that it is made up of a myriad of ship operators, owners, managers, charterers all contributing to providing a network of routes carried out by a variety of ships designed for different albeit similar purposes.

All this ferry activity involves conventional ferry tonnage, 'ro-pax', where the vessel's primary design is to carry more freight capacity rather than passengers. This is in some cases though, is in complete variance to the fast ferry craft where they carry many more passengers and charging a premium.

In reporting the ferry scene, we examine the constantly changing trends of this sector, as rival ferry operators are competing in an intensive environment, battling out for market share following the fallout of the economic crisis. All this has consequences some immediately felt, while at times, the effects can be drawn out over time, leading to the expense of others, through reduced competition or takeover or even face complete removal from the marketplace, as witnessed in recent years.

Arising from these challenging times, there are of course winners and losers, as exemplified in the trend to run high-speed ferry craft only during the peak-season summer months and on shorter distance routes. In addition, where fastcraft had once dominated the ferry scene, during the heady days from the mid-90's onwards, they have been replaced by recent newcomers in the form of the 'fast ferry' and with increased levels of luxury, yet seeming to form as a cost-effective alternative.

Irish Sea Ferry Routes

Irrespective of the type of vessel deployed on Irish Sea routes (between 2-9 hours), it is the ferry companies that keep the wheels of industry moving as freight vehicles literally (roll-on and roll-off) ships coupled with motoring tourists and the humble 'foot' passenger transported 363 days a year.

As such the exclusive freight-only operators provide important trading routes between Ireland and the UK, where the freight haulage customer is 'king' to generating year-round revenue to the ferry operator. However, custom built tonnage entering service in recent years has exceeded the level of capacity of the Irish Sea in certain quarters of the freight market.

A prime example of the necessity for trade in which we consumers often expect daily, though arguably question how it reached our shores, is the delivery of just in time perishable products to fill our supermarket shelves.

A visual manifestation of this is the arrival every morning and evening into our main ports, where a combination of ferries, ro-pax vessels and fast-craft all descend at the same time. In essence this a marine version to our road-based rush hour traffic going in and out along the commuter belts.

Across the Celtic Sea, the ferry scene coverage is also about those overnight direct ferry routes from Ireland connecting the north-western French ports in Brittany and Normandy.

Due to the seasonality of these routes to Europe, the ferry scene may be in the majority running between February to November, however by no means does this lessen operator competition.

Noting there have been plans over the years to run a direct Irish –Iberian ferry service, which would open up existing and develop new freight markets. Should a direct service open, it would bring new opportunities also for holidaymakers, where Spain is the most visited country in the EU visited by Irish holidaymakers ... heading for the sun!