Displaying items by tag: Rainbow

14th November 2010

Dublin Port Tugs Making Magic 'Rainbow' Happen

The ongoing broadcasting of the National Lottery TV advert-campaign 'Making Magic Happen' depicts an impressive 'man-made rainbow' display on the River Liffey, which was created by a pair of new tugs, a helicopter and the rising sun, writes Jehan Ashmore.

During a mid-summer morning, onlookers witnessed the spectacle created as the Dublin Port Company's new tug-sisters, Shackleton and Beaufort arrived close to the Sean O'Casey Bridge and the Convention Centre. In tandem the tugs fired 2,200 gallons of water reaching to heights of 70 metres and a throw of 95 metres. In fact the highest 'water fountain' reached some 10 metres above the equivalent height of nearby Liberty Hall.

The spectacular effect of the life-size rainbow had never been achieved before in Ireland. Steve Green, the director of the advertisement used a 35mm film, with footage from HD cameras, including one mounted on the helicopter which hovered over the 'new' landmarks of the 'Docklands'.

The imaginative advertisement was created by Sweet Media, the production company chosen to produce the campaign, under the direction of the National Lottery's advertising agency, DDFH&B. The soundtrack for 'Making Magic Happen' is the appropriately titled 'Pocketful of Rainbows', sung by Elvis Presley. The version used is Take 16 from the 1960 recording sessions for the 'G.I. Blues' soundtrack.

As for the stars of the advert, the tugs are named after Irish figures, Shackleton, named in honour of Antartic explorer Sir Ernest Henry Shackleton and Beaufort, named after Navan-born, Sir Francis Beaufort, who created the world-renowned wind-scale measurement.

The 50-bollard ton tugs cost €6m each and were built at the Astilleros Zamakona Shipyard, Bilbao. In March the tugs officially entered service after a joint naming ceremony was held in Dublin Port.

To view the tugs in water-firing, making magic mode!... click the link here

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About the Loughs Agency

The Loughs Agency is a governmental body established under the 1998 Agreement between the Government of the United Kingdom of Great Britain and Northern Ireland and the Government of Ireland. The Agency's goal is to provide sustainable social, economic, and environmental benefits by effectively conserving, managing, promoting, and developing the fisheries and marine resources of the Foyle and Carlingford areas.

The Agency's governing legislation confers several specific functions, including the promotion of development of Lough Foyle and Carlingford Lough for commercial and recreational purposes in respect of marine, fishery, and aquaculture matters. Moreover, the Agency is responsible for managing, conserving, protecting, improving, and developing the inland fisheries of the Foyle and Carlingford areas. Additionally, the Agency has the task of developing and licensing aquaculture, as well as the development of marine tourism.

The Loughs Agency reports to the North South Ministerial Council and its government Sponsor Departments, the Department of Agriculture, Environment and Rural Affairs (DAERA) in Northern Ireland, and the Department of the Environment, Climate, and Communications (DECC) in Ireland. The Departments fund the Agency on an equal basis.

The Loughs Agency's focus on sustainable development is expected to have a positive impact on the economy, environment, and local communities in the Foyle and Carlingford areas. The Agency's efforts to conserve and enhance the region's marine resources, including fisheries and aquaculture, are expected to benefit local communities, promote tourism, and contribute to economic growth.

In conclusion, the Loughs Agency plays a vital role in promoting the sustainable social, economic, and environmental development of the Foyle and Carlingford areas. Its work on marine conservation and development is crucial in ensuring the long-term viability of the region's natural resources and in promoting sustainable economic growth.