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Beneteau Restarts Production As It Prepares New Strategy To Reflect Coronavirus Impact

30th April 2020
Beneteau’s headquarters in Givrand, France Beneteau’s headquarters in Givrand, France Photo: Hi-Macs

French boatbuilder Beneteau has restarted production at three of its sites as it announced half-year earnings that showed a 4.7% rise in consolidated revenues by the end of February.

International Boat Industry reports that this was thanks to sustained business in both its boat and housing divisions — though it represents a period before the impact of coronavirus on the economy worldwide.

In response to the current crisis, Beneteau’s CEO has taken a salary reduction and a new strategic plan will follow in July to reflect significant changes in global markets.

Beneteau’s Irish agents are BJ Marine, who recently delivered a new Beneteau 27 sports cruiser — the first in the UK and Ireland — to an Irish Sea customer in Cardiff.

MacDara Conroy

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MacDara Conroy

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MacDara Conroy is a contributor covering all things on the water, from boating and wildlife to science and business

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BJ Marine has six bases; two in Ireland, three in the UK and one in the Mediterranean. The Managing Director is Bernard Gallagher and the Group Sales Manager is James Kirwan. The Irish headquartered marine firm represents market-leading brands including Beneteau Power and Sailboats, Fountaine Pajot Catamarans and Power-Cats, Sea Ray Sports Boats and Cruisers, Wauquiez Custom Yachts and Cranchi and Monte Carlo Luxury Powerboats. BJ Marine has a brokerage sales division that has delivered to every continent and a brokerage list with as many as 300 used boats for sale in Wales, across the Island of Ireland and across Europe.

At A Glance – BJ Marine Agencies

BJ Marine are agents for the following international yacht and powerboat brands in Ireland: 

  • Beneteau Sail
  • Beneteau Power
  • Monte Carlo
  • Sea Ray
  • Fountaine Pajot Sail
  • Fountaine Pajot Power
  • Cranchi
  • Wauquiez

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