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Wild Atlantic Way Is Magazine's Choice For 'Best Tourist Attraction'

15th December 2014
Wild Atlantic Way Is Magazine's Choice For 'Best Tourist Attraction'

#WildAtlanticWay - The Wild Atlantic Way was recognised as ‘Best Tourist Attraction’ at the third InBusiness Editors' Choice Awards at a ceremony in Dublin's Hibernian Club.

Fáilte Ireland says it invested €10 million during 2014 in what's Ireland’s first long-distance touring route, stretching from the Inishowen Peninsula in Donegal to Kinsale in Co Cork. 

And the news comes in the same week as the Loop Head Peninsula, a key attraction on the route, was named as one of the world's top 100 sustainable travel destinations.

"The enthusiasm out there for this project is impressive and not only amongst tourism businesses but also in the wider community," said Fiona Monaghan, head of the Wild Atlantic Way project for Fáilte Ireland. "The key to success for this initiative is its authenticity – not just the places but also the people of the Wild Atlantic Way.

“With its capacity to drive extra visitor footfall, mobilise communities and showcase the best of the West Coast of Ireland, the Wild Atlantic Way is set to be one of the most significant developments in modern Irish tourism and to be a significant engine of regeneration for rural Ireland," she added. 

"I have no doubt that there is at least a decade of growth in the Wild Atlantic Way and is already luring visitors to Ireland as they seek to explore the longest defined coastal route in the world.”

Irish companies and individuals were recognised at the InBusiness Editor’s Choice Awards, which honour outstanding achievement in the Irish business community. Winners were selected based on the broad criteria of growth, profile of business, range of services and customer care.

Published in Aquatic Tourism
MacDara Conroy

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MacDara Conroy

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MacDara Conroy is a contributor covering all things on the water, from boating and wildlife to science and business

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Coastal & Marine Tourism

According to the National University of Galway (NUIG) research the average expenditure per coastal day trip in 2018 was calculated at €95. The equivalent for coastal overnight trips was €310. The estimated water-based activity expenditure per person per trip across the sample was €56 rising to €73 for the subsample that actually undertake waterbased activities on their coastal visits. The results also indicate that domestic tourists undertake the majority of their marine activities on the West and South coasts of Ireland and that there are notable differences in participation rates across age groupings, social classes and by family makeup.

A domestic tourist is defined in this report as a person who spends at least one night away from home on their trip. Total expenditure by domestic tourists in coastal areas was estimated to be €698 million in 2018, which represents 35% of the total expenditure by domestic tourists (using the broader Fáilte Ireland measure for domestic tourists that includes business trips equating to 10.92 million in total trips and €2,006 million in total revenue).

The marine related activity expenditure, or what might truly be referred to as domestic marine tourism, is estimated to generate revenue of €381 million with €172 million being spent on water-based activities. Marine tourism makes up an estimated 19% of total domestic tourism expenditure.

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