Displaying items by tag: Brendan Smith

Q: Give examples of marine leisure tourism?

Sports: sailing, surfing, diving and fishing Heritage: Unesco coastal villages, archaeological sites of interest, biospheres and historical points of interest Arts: coastal museums, art galleries, museums, wrecks Education: Eco-tourism, field courses, NGOs. Food: Seafood restaurants, Seafood festivals

19th January 2011

Ministers Meet World's Biggest Seafood Company

Minister Brendan Smith and Minister Sean Connick meet with the new International CEO of Marine Harvest International and the Head of their Irish Operations to discuss plans for expansion of production & employment in Ireland

The Minister for Agriculture, Fisheries and Food, Brendan Smith TD and Minister of State, Sean Connick TD, met yesterday with the CEO of Marine Harvest, one of the world's biggest seafood companies, which has extensive investment in the aquaculture industry right along the western seaboard of Ireland, to discuss the potential for significant expansion of the industry in Ireland.

Mr. Alf-Helge Aarskog CEO of the Norwegian based multi - national company and Mr Jan Feenstra CEO of its Irish operations, outlined to the Ministers the challenges, opportunities and potential for finfish production globally. The company's Irish fish farms, in Donegal, Mayo, Cork and Kerry, have been expanding production and hope to produce between 10 and 12,000 tonnes of salmon for export from Ireland this year. The company has been increasingly moving to the production of premium organic salmon and this year expect that 70% of their Irish production will be sold in prime European markets as organically produced fish.

The company, which currently employs 250 people in Ireland and 5,000 worldwide sees significant potential to double production and employment in Ireland over the next ten years. To achieve this the company sought to explore with Ministers how aquaculture activity can be best expanded and developed sustainably in existing and new offshore locations on the Irish coastline.

Both Ministers emphasised the synergies between the company's production plans and the broad strategic vision set out in the Government's 'Food Harvest 2020' report. The focus by Marine Harvest Ireland on the sustainable production of salmon for export , mainly through organic methods has very significant benefits for job protection and creation in communities around the coast.

Minister Smith said "Exports are fundamental to Ireland's economic recovery and role that Marine Harvest and other aquaculture operators can play in further expanding exports of seafood is hugely important." Minister Smith added that "Our seafood exports increased by 18% in value last year and our Government's Food Harvest 2020 strategy outlines the enormous export potential in this sector in coming years" .

Minister Sean Connick said that "I have over the last year focussed heavily on the Aquaculture sector as a driver of substantial permanent and sustainable employment in our coastal communities. I can see enormous potential for the expansion of both finfish & shellfish aquaculture. To this end, the expertise of my Department and it's Agencies is fully focussed on the sustainable development of the industry in line with the overall Government Strategy."

Published in Fishing

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Marine Leisure & Aquatic Tourism

Domestic coastal tourism expenditure was approximately €698 million in 2018, while domestic marine tourism generated €381 million.

Activities such as walking/ running along the coast, swimming and beach visitations are among the most popular activities for domestic visitors on both day and overnight trips.

While participation rates in pursuits such as bird and wildlife watching in coastal areas and visiting nature reserves, etc. in coastal areas were lower, these activities did see the highest frequency of both day and overnight trips for those active in these activities.

According to the National University of Galway (NUIG) research the average expenditure per coastal day trip in 2018 was calculated at €95. The equivalent for coastal overnight trips was €310. The estimated water-based activity expenditure per person per trip across the sample was €56 rising to €73 for the subsample that actually undertake waterbased activities on their coastal visits. The results also indicate that domestic tourists undertake the majority of their marine activities on the West and South coasts of Ireland and that there are notable differences in participation rates across age groupings, social classes and by family makeup.

A domestic tourist is defined in this report as a person who spends at least one night away from home on their trip. Total expenditure by domestic tourists in coastal areas was estimated to be €698 million in 2018, which represents 35% of the total expenditure by domestic tourists (using the broader Fáilte Ireland measure for domestic tourists that includes business trips equating to 10.92 million in total trips and €2,006 million in total revenue).

The marine-related activity expenditure, or what might truly be referred to as domestic marine tourism, is estimated to generate revenue of €381 million with €172 million being spent on water-based activities. Marine tourism makes up an estimated 19% of total domestic tourism expenditure.

Marine Leisure Tourism - FAQ

What is marine leisure tourism?

Coastal tourism refers to land-based and water-based tourism activities taking place on the coast for which the proximity to the sea is a condition including also their respective services. Coastal and Marine Tourism & Leisure are seen as one of the Blue Economy (BE) sectors that can help unlock the potential of multi-use of space at sea by engaging with Blue Growth (BG) sectors such as Aquaculture and Marine Renewable Energy among others.

Give examples of marine leisure tourism?

Sports: sailing, surfing, diving and fishing Heritage: Unesco coastal villages, archaeological sites of interest, biospheres and historical points of interest Arts: coastal museums, art galleries, museums, wrecks Education: Eco-tourism, field courses, NGOs. Food: Seafood restaurants, Seafood festivals

What marine leisure tourism studies have been conducted in Ireland?

NUI Galway carried out a survey of domestic residents in Ireland in 2019 as part of a survey entitled "Valuing and understanding the dynamics of Ireland's Ocean Economy". The purpose of the household survey was to profile the domestic market for single-day trips (leisure) and overnight trips (tourism) for coastal and marine-related activities in Ireland. The results of the survey are also used to estimate what proportion of an Irish resident's total domestic tourism expenditure is in coastal areas (coastal tourism) and what proportion is spent on undertaking marine-related activities (marine tourism).

What were the results of the NUI marine leisure tourism study?

The NUI results highlight the important contribution that Ireland's marine and coastal resources make to the leisure experiences of the general population and the importance of the domestic tourism market to local coastal economies. The analysis indicates that domestic coastal tourism expenditure was approximately €698 million in 2018, while domestic marine tourism generated €381 million. Activities such as walking/ running along the coast, swimming and beach visitations are among the most popular activities for domestic visitors on both day and overnight trips. While participation rates in pursuits such as bird and wildlife watching in coastal areas and visiting nature reserves, etc. in coastal areas were lower, these activities did see the highest frequency of both day and overnight trips for those active in these activities. Satisfaction with the available marine-related leisure facilities was also found to be very high across all activities.