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Leading motor yacht marque Prestige is celebrating the win of major awards at leading boat shows in Cannes and Genoa for two yachts making their world-premiere appearances.

In the World Yachts Trophies ceremony on Saturday 16 September at the Cannes Yachting Festival, the Prestige F4 — the first of the all-new generation of the F-Line — won the prize for Best Interior Design in the category of yachts from 45 to 64 feet, while the flagship Prestige M8 was declared best among Power Driven Catamarans.

The following week at the Genoa International Boat Show, the M8 was named winner of the 2023 Design Innovation Award in the Multihull category.

“Both the new Prestige F4 and flagship Prestige M8 are important milestones in the evolution of the brand today,” said Erwin Bamps, vice president of the Franco-Italian yacht builder.

The multihull Prestige M8 “embodies [the marque’s] ability to cater to a sophisticated, discerning clientele” | Credit: PrestigeThe multihull Prestige M8 “embodies [the marque’s] ability to cater to a sophisticated, discerning clientele” | Credit: Prestige

“The F4 is the first model of our third-generation flybridge line-up and features many new attributes that reflect our vision for the ideal family yacht of tomorrow.

“At the same time, the multihull M8 embodies our ability to cater to a sophisticated, discerning clientele, marrying French industrial excellence and an Italian heritage of personalisable, large yacht construction at our Monfalcone shipyard.

“Being recognised for both ends of the Prestige spectrum with international awards is a beautiful accolade of our achievements.”

MGM Boats are the Irish agents for Prestige and you can express your interest in the F4 and M8 at [email protected].

Published in MGM Boats
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This past weekend at boot Düsseldorf was a big one for Dun Laoghaire-based agents MGM Boats, with the world premiere of Jeanneau’s new DB/37 and the launch of the electric Delphia 10 Lounge — as well as the reveal of the new flagship of Prestige’s M-Line in the M8.

Following the M48, the first in the M-Line that was launched last year, the multihull M8 promises an unprecedented experience: to live in perfect harmony with the sea on smooth, serene cruises, more respectful of the environment with a reduced fuel consumption.

The M8 also aims to redefine the onboard experience with a living area of more than 270 sq m “unequalled in its category” and twin hulls ensuring natural stability and excellent seaworthiness.

The M8 is being touted as ‘a true villa on the sea’, to which this artist’s impression of the interior can testify | Credit: Prestige YachtsThe M8 is being touted as ‘a true villa on the sea’, to which this artist’s impression of the interior can testify | Credit: Prestige Yachts

“The M8, flagship of the M-Line by Prestige, represents the quintessence of our savoir-faire in terms of design, elegance, and fit and finish,” says Erwin Bamps, vice president of Prestige.

“I would like to underscore the unique character of Prestige, the only Franco-Italian yacht builder in the world, today, combining the French mastery of serial production and Italian heritage in large yacht construction.”

While remaining faithful to Prestige’s identity, the M8 features a distinctive hull, designed from the start uniquely for a motor yacht.

Living is easy onboard the M8, its creators promise | Credit: Prestige YachtsLiving is easy onboard the M8, its creators promise | Credit: Prestige Yachts

The result is a multihull that is less wide but taller than a sailing catamaran, offering unequalled surface area and dimensions, which Prestige says is never before seen in existing monohulls and multihulls on the market.

“The M8 is a true villa on the sea,” says its designer, Camillo Garroni. “The layout, living spaces, ease of movement and safety on board have been designed to optimise the experience of the owners and their family.”

Discover new horizons, get closer to nature and reconnect with yourself and others in a spacious, refined, bright environment with the M8 from Prestige. There’s more on the Prestige website — and if you’re at boot Düsseldorf this week, meet the team from MGM Boats for details.

Published in MGM Boats

Marine Leisure & Aquatic Tourism

Domestic coastal tourism expenditure was approximately €698 million in 2018, while domestic marine tourism generated €381 million.

Activities such as walking/ running along the coast, swimming and beach visitations are among the most popular activities for domestic visitors on both day and overnight trips.

While participation rates in pursuits such as bird and wildlife watching in coastal areas and visiting nature reserves, etc. in coastal areas were lower, these activities did see the highest frequency of both day and overnight trips for those active in these activities. 

According to the National University of Galway (NUIG) research the average expenditure per coastal day trip in 2018 was calculated at €95. The equivalent for coastal overnight trips was €310. The estimated water-based activity expenditure per person per trip across the sample was €56 rising to €73 for the subsample that actually undertake waterbased activities on their coastal visits. The results also indicate that domestic tourists undertake the majority of their marine activities on the West and South coasts of Ireland and that there are notable differences in participation rates across age groupings, social classes and by family makeup.

A domestic tourist is defined in this report as a person who spends at least one night away from home on their trip. Total expenditure by domestic tourists in coastal areas was estimated to be €698 million in 2018, which represents 35% of the total expenditure by domestic tourists (using the broader Fáilte Ireland measure for domestic tourists that includes business trips equating to 10.92 million in total trips and €2,006 million in total revenue).

The marine-related activity expenditure, or what might truly be referred to as domestic marine tourism, is estimated to generate revenue of €381 million with €172 million being spent on water-based activities. Marine tourism makes up an estimated 19% of total domestic tourism expenditure.

Marine Leisure Tourism - FAQ

Coastal tourism refers to land-based and water-based tourism activities taking place on the coast for which the proximity to the sea is a condition including also their respective services. Coastal and Marine Tourism & Leisure are seen as one of the Blue Economy (BE) sectors that can help unlock the potential of multi-use of space at sea by engaging with Blue Growth (BG) sectors such as Aquaculture and Marine Renewable Energy among others.

Sports: sailing, surfing, diving and fishing Heritage: Unesco coastal villages, archaeological sites of interest, biospheres and historical points of interest Arts: coastal museums, art galleries, museums, wrecks Education: Eco-tourism, field courses, NGOs. Food: Seafood restaurants, Seafood festivals

NUI Galway carried out a survey of domestic residents in Ireland in 2019 as part of a survey entitled "Valuing and understanding the dynamics of Ireland's Ocean Economy". The purpose of the household survey was to profile the domestic market for single-day trips (leisure) and overnight trips (tourism) for coastal and marine-related activities in Ireland. The results of the survey are also used to estimate what proportion of an Irish resident's total domestic tourism expenditure is in coastal areas (coastal tourism) and what proportion is spent on undertaking marine-related activities (marine tourism).

The NUI results highlight the important contribution that Ireland's marine and coastal resources make to the leisure experiences of the general population and the importance of the domestic tourism market to local coastal economies. The analysis indicates that domestic coastal tourism expenditure was approximately €698 million in 2018, while domestic marine tourism generated €381 million. Activities such as walking/ running along the coast, swimming and beach visitations are among the most popular activities for domestic visitors on both day and overnight trips. While participation rates in pursuits such as bird and wildlife watching in coastal areas and visiting nature reserves, etc. in coastal areas were lower, these activities did see the highest frequency of both day and overnight trips for those active in these activities. Satisfaction with the available marine-related leisure facilities was also found to be very high across all activities.

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