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Displaying items by tag: Maritime tourism

An agreement has been made between the UK’s South West and Northern French marine businesses in a bid to boost maritime tourism amid the uncertainties surrounding Brexit.

British Marine South West (BMSW), which represents 200 marine members in the region, and the Association des Ports de Plaisance de Bretagne (APPB), which represents 70 marinas and ports in Northern France, signed the Memorandum of Understanding at the London Boat Show on Thursday 12th January.

The initiative encourages the sharing of relevant information, maritime culture and maritime tourism between the two areas at a time of significant change.

Jonathan Fielding, Chairman of BMSW, said: “This agreement enables both regions to work closely on minimising the negative aspects of Brexit. Together we can encourage boat owners to travel between the UK’s South West region, Northern France and the Channel Islands regardless of the final outcome of Brexit. This new relationship will powerfully promote what we know to be the finest cruising ground in Northern Europe.”

The project aims to develop a common framework for the sustainable growth of the nautical sector in the two regions before and after Brexit. It will also enable British and French marina members to work together to share best practices and to encourage growth and future investment.

Brieuc Morin, General Secretary of the APPB said: “Our new relationship will enable us to further promote tourism in both regions. We are committed to making Channel crossings as easy as possible by initiatives such as sharing more information about marinas and hope to see a significant increase in numbers of boats travelling for leisure between Northern France and the UK’s South West.”

The project has already started with a research survey of boat owners’ requirements being conducted by students from Université de Bretagne Sud in both the UK and France. The results of this survey will assist in the formation of further specific objectives and form the basis of data for grant funding.

British Marine South West (BMSW): BMSW represents 200 members in Devon, Cornwall, the Channel Islands, Somerset and Bristol. BMSW is the largest British Marine region by turnover representing over 32% of UK leisure marine turnover and employing nearly 10,000 full time equivalent employees. Association des Ports de Plaisance de Bretagne (APPB): APPB represents 70 marinas and ports across Brittany, including one in Normandy and seven in Loire-Atlantique.

Published in Marine Trade

Marine Leisure & Aquatic Tourism

Domestic coastal tourism expenditure was approximately €698 million in 2018, while domestic marine tourism generated €381 million.

Activities such as walking/ running along the coast, swimming and beach visitations are among the most popular activities for domestic visitors on both day and overnight trips.

While participation rates in pursuits such as bird and wildlife watching in coastal areas and visiting nature reserves, etc. in coastal areas were lower, these activities did see the highest frequency of both day and overnight trips for those active in these activities. 

According to the National University of Galway (NUIG) research the average expenditure per coastal day trip in 2018 was calculated at €95. The equivalent for coastal overnight trips was €310. The estimated water-based activity expenditure per person per trip across the sample was €56 rising to €73 for the subsample that actually undertake waterbased activities on their coastal visits. The results also indicate that domestic tourists undertake the majority of their marine activities on the West and South coasts of Ireland and that there are notable differences in participation rates across age groupings, social classes and by family makeup.

A domestic tourist is defined in this report as a person who spends at least one night away from home on their trip. Total expenditure by domestic tourists in coastal areas was estimated to be €698 million in 2018, which represents 35% of the total expenditure by domestic tourists (using the broader Fáilte Ireland measure for domestic tourists that includes business trips equating to 10.92 million in total trips and €2,006 million in total revenue).

The marine-related activity expenditure, or what might truly be referred to as domestic marine tourism, is estimated to generate revenue of €381 million with €172 million being spent on water-based activities. Marine tourism makes up an estimated 19% of total domestic tourism expenditure.

Marine Leisure Tourism - FAQ

Coastal tourism refers to land-based and water-based tourism activities taking place on the coast for which the proximity to the sea is a condition including also their respective services. Coastal and Marine Tourism & Leisure are seen as one of the Blue Economy (BE) sectors that can help unlock the potential of multi-use of space at sea by engaging with Blue Growth (BG) sectors such as Aquaculture and Marine Renewable Energy among others.

Sports: sailing, surfing, diving and fishing Heritage: Unesco coastal villages, archaeological sites of interest, biospheres and historical points of interest Arts: coastal museums, art galleries, museums, wrecks Education: Eco-tourism, field courses, NGOs. Food: Seafood restaurants, Seafood festivals

NUI Galway carried out a survey of domestic residents in Ireland in 2019 as part of a survey entitled "Valuing and understanding the dynamics of Ireland's Ocean Economy". The purpose of the household survey was to profile the domestic market for single-day trips (leisure) and overnight trips (tourism) for coastal and marine-related activities in Ireland. The results of the survey are also used to estimate what proportion of an Irish resident's total domestic tourism expenditure is in coastal areas (coastal tourism) and what proportion is spent on undertaking marine-related activities (marine tourism).

The NUI results highlight the important contribution that Ireland's marine and coastal resources make to the leisure experiences of the general population and the importance of the domestic tourism market to local coastal economies. The analysis indicates that domestic coastal tourism expenditure was approximately €698 million in 2018, while domestic marine tourism generated €381 million. Activities such as walking/ running along the coast, swimming and beach visitations are among the most popular activities for domestic visitors on both day and overnight trips. While participation rates in pursuits such as bird and wildlife watching in coastal areas and visiting nature reserves, etc. in coastal areas were lower, these activities did see the highest frequency of both day and overnight trips for those active in these activities. Satisfaction with the available marine-related leisure facilities was also found to be very high across all activities.

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