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America's Cup World Series - JB Braun's First Impressions

31st December 2020
Emirates Team New Zealand powered by North Sails 3Di Emirates Team New Zealand powered by North Sails 3Di

Season's greetings everyone!

The "trickle-down" effect is well known in other industries, and sailmaking is no different.

Just before Christmas, North Sails Ireland attended our North Technology Group global virtual conference for our team members and affiliates around the world. It was a wonderful opportunity for us to get together virtually and learn about the fascinating developments in all the NTG companies with North Sails at its core.

We listened to a gripping presentation from our Head Of Design and Engineering JB Braun, currently in New Zealand for the America's Cup. "JB" joined NS in 1999 and has been involved in six America's Cups.

Click on the link here to hear from JB describe his impressions of the recent America's Cup World Series, the technical developments in the "engine above the deck" and what it might mean for the broader sailing community...

Published in North Sails Ireland

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Maurice O'Connell

About The Author

Maurice O'Connell

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Maurice 'Prof' O'Connell is a partner in North Sails Ireland. He is also a professional sailor, sailing & life/business coach and sailing media analyst/commentator.

In 2018 he again won his class in the Round Ireland Race and in 2019 finished 2nd in the Dun Laoghaire to Dingle Race - 10 years after he won it!

Also in 2019, he was providing expert commentary and analysis in studio for the SSL Star Europeans in Garda, Italy and SSL finals in Nassau.

Full bio here.

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North Sails Ireland is operated by Loft Manager and One Design Expert Nigel Young at his Cork Harbour base at Myrtleville. The company specialities include Bend on / Bend off, Canvas, Certified Service, Sail Hardware Upgrades, Sail Inspection / Evaluation, Sail Measurement, Sail Repair, Sail Storage and Sail Washing. Working with Nigel are Maurice O'Connell, Shane Hughes and Richard Marshall.

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