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It's a Seller’s Market for Brokerage Boats

16th January 2022
Dara McGee's - 'J122 Kaya —recently sold to a Client in Cork
J122 Kaya —recently sold to a Client in Cork Credit: Afloat

Demand for brokerage boats in UK and Ireland is exceeding supply and now is the perfect time to sell your boat with Key Yachting.

There has never been a better time to sell your boat, with yards expected delivery slots creeping well into 2023 for new boats, demand for pre-loved boats has never been greater.

UK Sales director – Hannah Le Prevost “Currently we have clients waiting for new listings to come on to the market and some brokerage models don’t even make it to the open market before they are sold, as demand is so high.”

The Brokerage Market in both UK & Ireland has been very buoyant recently with sales of second-hand J 109, J99, J122, J70 and J 80 all recently completed. Key Yachting Ireland currently has three Brokerage boats under offer and is looking for further performance-orientated and cruising boats to list.

Irish Broker – Mark Mansfield “We have more buyers than sellers, so now is a great time to list with above-market prices being achieved. If you are not planning to use your boat in 2022, why not talk to the Key Yachting team, in UK or Ireland – as It really is a seller’s market!

Juggerknot J 99 —recently sold to a Client in the United StatesJuggerknot J 99 —recently sold to a Client in the United States

Why use Key Yachting to sell your boat?

Key Yachting UK & Ireland has an unrivalled knowledge of J Boats, Grand Soleil, Tofinou, and Nautitech, which not only benefits the seller but the new owner as well. Key Yachting’s Headquarters based in the UK is located in Hamble the home of the UK yachting industry. Its modern office holds a prime position in MDL Hamble Point Marina. Brokerage boats are within view of the office, offering both ease of access for potential clients and first-class care during their time with us.

Wakey Wakey, J 109 recently sold to Kinsale and now called Artful DodgerWakey Wakey - J109 recently sold to Kinsale and now called Artful Dodger

Key Yachting’s Ireland office is operated on a mobile basis, with Broker “Mark Mansfield” travelling to boat locations for valuations and viewings. Key Yachting uses two online marketing forums – Yacht World, the world’s leading brokerage marketing service, where your boat will have maximum exposure to the global boat purchasing market. Additionally, your yacht will be displayed on Key Yachting’s own website alongside the new models and be promoted out via social media.

Key Yachting has built a database of prospective owners, which is unequalled by any other company and produces regular brokerage e-shots with a reach of over 4,000 recipients, in the UK, Ireland, Europe, and Worldwide. Key yachting has years of practical experience in new and used boat sales, the team will be able to analyse the market and advise on market positioning, providing documented details of similar boats sold, and currently on the market, so you know your boat is strategically positioned to sell. Prior to listing your boat, key yachting will usually visit the vessel to complete a thorough checklist of her condition and inventory, allowing us to suggest ideas to improve appearance and saleability keeping costs in mind, as you can only make one first impression.

Photos, video clips and comprehensive video are produced at the earliest opportunity of the sales process, to show the boat at her very best and allow us to share the details with prospective buyers.

Following a successful sale, the Key Yachting team can offer ongoing support to the buyer in the form of spare parts, upgrades, berthing etc.

Key Yachting’s primary business is the sale of new and brokerage boats but Key Yachting also offer marine services including marina berthing, storage ashore, and professional boat maintenance, spares, commissioning, and upgrades.

For more information email Irish Key Yachting Agent, Mark Mansfield: [email protected] Team

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