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Stena Line is to further increase its freight-ferry capacity direct from Ireland to continental Europe in response to increased post-Brexit demand by adding a new weekend sailing from Dublin to Cherbourg.

The new service, reports RTE News, will start next Saturday and will result in a temporary reduction in weekend capacity on the Dublin to Holyhead route, where demand has dropped dramatically since 1 January.

The new route will use the Stena Estrid, while the Stena Adventurer will continue to operate on the Holyhead route at weekends.

Trade volumes across the Irish Sea are down substantially on normal levels due to new customs procedures and systems that were introduced when the UK became a third country on 1 January.

Hauliers and freight operators have complained of delays in getting goods through customs on both sides of the Irish Sea, due to the challenges.

For much click here including the impact on filling supermarket shelves.

The move by Stena follows that of rivals Irish Ferries, which Afloat reported on the reintroduction last week of W.B.Yeats, but months in advance of a scheduled resumption on the Dublin-Cherbourg route. This development was also in response to a surge in demand from freight hauliers.

Just before lunchtime today, Afloat tracked Stena Embla (sister of the 'Estrid') complete its maiden commercial round trip on the Rosslare-Cherbourg route.

The brand new 'E-Flexer' Ro-Pax ferry was pressed early into service to provide temporary capacity to the French route's existing two-ship service.

The Chinese built ship however is as planned to enter the Belfast-Birkenhead (Liverpool) route joining another sister the Stena Edda. 

Published in Stena Line

About MGM Boats

MGM Boats is one of Ireland's leading boat brokers now operating internationally as well as throughout Ireland. MGM Boats was founded in 1997 by brothers Martin and Gerry Salmon who were previously worked as a carpenter, joiner and glass fibre laminator in the 1980s. Martin progressed to boat retailing in the late 1980s and Gerry was a service manager in the 1990s. From these many years of experience, MGM Boats was founded in 1997. It started out as a service, maintenance and repairs company based in Malahide, Co. Dublin.

The company grew in 1998 when the Aquador dealership was acquired. Starting as they meant to go on, in 2001 MGM became distributors for Jeanneau Motorboats and Yachts and also opened its second office in Belfast. MGM had begun to create what would be an international and acclaimed brokerage company.

In 2003, MGM Boats moved to Dun Laoghaire Harbour, Co. Dublin. The large office space and yard expanded the service department and paved the way for MGM to acquire the dealership for Sunseeker in Ireland in 2003.

From then, MGM built up its brokerage listings and in 2009 it opened its office in Hamble, UK. This has led to many years of MGM being present at all major UK boat shows, and each year growing their presence and listings.

The success of MGM's brokerage listings spread internationally, leading in 2012 to 2 new offices being opened in the Mediterranean - in Villamoura, Portugal and Mallorca, Spain. The now international brand and team throughout these years received many awards for their enterprising spirit, customer service and international presence, including winning Sunseeker Distributor of the Year in 2007, 2009 and 2011.

This also led to a new Irish office being opened in Kinsale, Co. Cork increasing their presence within Ireland as well as abroad.

At A Glance – MGM Boats Agencies

MGM Boats are Irish agents for the following yacht and motorboat manufacturers

  • Jeanneau sail
  • Jeanneau power
  • Prestige
  • Lagoon catamarans
  • Aquador
  • Bayliner
  • Zodiac

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