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Afloat has noted Stena Line's new Dublin-Cherbourg route launched in January, has not been operating on a regular basis by the inaugural 'E-Flexer' class ferry, in particular to sailings last month, writes Jehan Ashmore.

The operator's first route connecting the capital and mainland Europe began operations using the E-Flexer Stena Estrid, redeployed from the Dublin-Holyhead, where traffic so far this year is down due to post-Brexit.

The larger leadship E-Flexer ropax made a debut on the Ireland-Wales route in early 2020, just months before Covid-19 struck and subsequent first Irish lock-down that took place almost a year ago.

Another ropax, Stena Horizon having served this winter as Irish Sea relief ferry to cover overhaul of fleetmates, has recently taken up Dublin-Cherbourg duties, but otherwise normally operates Rosslare-Cherbourg.

But before Stena Horizon's debut on the Dublin-mainland Europe service, Stena Estrid had been running out of Rosslare to France, joining January's introduction of ro-ro freighter Stena Foreteller. This in an effort to boost capacity to meet surging demand from freight hauliers to bypass Brexit.

So why the change of ropax vessel serving the Dublin-Cherbourg route?, this led Afloat to seek a response from Stena Line below.

“Due to trade distortions on the Irish Sea caused by Brexit, Stena Line requires one of its E-Flexer vessels on the Rosslare-Cherbourg route due to the high demand from drivers for cabins on the ‘direct route’ and the other E-Flexers are required to cover similar demands into Belfast".

"The weekend service from Dublin-Cherbourg is covered by the vessel operating on Dublin-Holyhead, which is currently Stena Horizon, part of a more flexible fleet strategy employed by Stena Line where vessels are moved in line with current demand requirements".

Stena also added that "Demand remains strong on Dublin-Cherbourg and Stena Horizon is more than capable of handling the current demand but as always Stena Line will closely monitor traffic flows to ensure its fleet deployment is aligned for optimum efficiency.”

As of this afternoon, Stena Horizon is in Dublin Port prior to running week-day operations to Holyhead. While berthed at Rosslare Europort is Stena Foreteller and at the English Channel port of Cherbourg is where Stena Estrid is berthed. 

Published in Stena Line

About MGM Boats

MGM Boats is one of Ireland's leading boat brokers now operating internationally as well as throughout Ireland. MGM Boats was founded in 1997 by brothers Martin and Gerry Salmon who were previously worked as a carpenter, joiner and glass fibre laminator in the 1980s. Martin progressed to boat retailing in the late 1980s and Gerry was a service manager in the 1990s. From these many years of experience, MGM Boats was founded in 1997. It started out as a service, maintenance and repairs company based in Malahide, Co. Dublin.

The company grew in 1998 when the Aquador dealership was acquired. Starting as they meant to go on, in 2001 MGM became distributors for Jeanneau Motorboats and Yachts and also opened its second office in Belfast. MGM had begun to create what would be an international and acclaimed brokerage company.

In 2003, MGM Boats moved to Dun Laoghaire Harbour, Co. Dublin. The large office space and yard expanded the service department and paved the way for MGM to acquire the dealership for Sunseeker in Ireland in 2003.

From then, MGM built up its brokerage listings and in 2009 it opened its office in Hamble, UK. This has led to many years of MGM being present at all major UK boat shows, and each year growing their presence and listings.

The success of MGM's brokerage listings spread internationally, leading in 2012 to 2 new offices being opened in the Mediterranean - in Villamoura, Portugal and Mallorca, Spain. The now international brand and team throughout these years received many awards for their enterprising spirit, customer service and international presence, including winning Sunseeker Distributor of the Year in 2007, 2009 and 2011.

This also led to a new Irish office being opened in Kinsale, Co. Cork increasing their presence within Ireland as well as abroad.

At A Glance – MGM Boats Agencies

MGM Boats are Irish agents for the following yacht and motorboat manufacturers

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  • Jeanneau power
  • Prestige
  • Lagoon catamarans
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  • Zodiac

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