#VOR - One of the title sponsors of the Volvo Ocean Race has reaffirmed its commitment to the gruelling round-the-world yachting challenge.
As Scuttlebutt Sailing News reports, the Chinese-owned Volvo Cars - which is joint owner of the event with Volvo Group - is cutting back on its sponsorships of its other sporting interests to "increase its commitment and investment in the Volvo Ocean Race."
The company added in a statement: "Rather than just another sponsoring activity, it sees the Volvo Ocean Race as purely Volvo. It is the most competitive, fair and pure blend of people with nature.”
Volvo Cars' owners will surely be as pleased with the performance of Dongfeng Race Team, the VOR's first Chinese entry, as Volvo Group, which recently purchased a 45% stake in Dongfeng Motor Group as part of its push into the Chinese market.
Dongfeng is currently placed third behind Team Brunel and Abu Dhabi Ocean Racing in the race standings after arrival in the UAE last week.
