Displaying items by tag: British Tourist Market
#FerryNews –CEO of Irish Continental Group has said that Tourism Ireland should take advantage of the "benign" economy in Britain to push for greater numbers of British tourists to visit, writes The Irish Times.
Eamonn Rothwell said he did not wish to criticise Irish tourism authorities but they can be tempted to become "wound up in exotic markets" when Britain should be more of a focus.
Mr Rothwell, a former tourist board employee, said Britain was set to be the fastest growing economy in the OECD this year. This, coupled with Ireland's existing popularity with British tourists, made it "a benign economy in which to say, 'let's go for it'."
He identified the Wild Atlantic Way initiative, whereby Tourism Ireland is promoting visits to the west coast, as positive, but said more was needed. For more click HERE.
